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The company that was to become the first SaaS startup began business in 1995 as a packaged software business, selling floppy disks and CD-ROMs. Remember those? The chances are if you do, you’re probably from a…

Whether you’re developing an app in-house or outsourcing to an external team, there’s an important question you should ask: “How will you test my app?” You can have the world’s best developers at your disposal, but…

“Poor design creates friction.” - Jared M. Spool If you’ve spent the time researching and developing an app idea which will solve a clearly defined problem for a target user group, this is a great start,…

Is your company looking to outsource app development? It’s becoming more and more common that even larger, enterprise-level companies often want to outsource development, rather than keeping it in-house. They want to enjoy the efficiencies that…

Have you considered promoting your new app before it’s actually ready to launch? Here’s the thing, if you wait until your app is launching, you’re already behind on getting the audience that your app could have…