Website Development
The Importance of Website Redesign
Modern web design has evolved significantly from the earliest days of the Internet. As a result, simply having a website for your company is no longer sufficient. If you want to truly leverage the capabilities of the Internet, you need to have a sleek, responsive website.
The Internet has moved into a “mobile-first” mentality, yet many businesses have not kept up with the changing times. Professional website redesign services can help your business update its digital assets to meet the demands of modern consumers.
The most important aspect of your website is responsiveness. If your website cannot dynamically respond to the wide variety of devices that will be used to access it, your business could benefit from corporate website redesign.
Responsive, interactive websites outperform traditional static websites. A website redesign project can help your business be more competitive in your target market. Additionally, redesign is valuable because it allows your business to:
- Rebrand without rebuilding
- Save time and money
- Optimize your web content
- Increase website performance metrics
- Improve the User Experience (UX) of your website
- Improve user engagement levels
Website redesign should be thoroughly explored before deciding to develop an entirely new website. If your business didn't initially develop its website with mobile responsiveness in mind, custom website redesign services can deliver your business a website that looks and performs like a brand new site.
A Strong Design Focus on User Experience (UX)
At Koombea, we believe that the right UX can significantly impact user growth, engagement, and, ultimately, your bottom line. This is why every site redesign project we work on puts UI/UX design at the forefront. Having a great-looking website means nothing if it doesn’t deliver the service and experience your target audience is looking for.
When we redesign websites, our design team adheres to a systematic UX design process to determine what works best for your website, target audience, and industry. Website redesign saves your business time and money compared to building a new website.
However, if you have to go through multiple iterations to get things right, you lose the time and financial incentives of web redesign.
We know how important it is to deliver an experience catered directly to your target audience, which is why, at Koombea, we take the time to understand your users and target audience before diving into the design specifics for your project.
Trust an experienced website redesign company to redesign your website and help your business engage its users with the right features and interface.
Build a Unique User Experience
Deliver a User Experience that speaks for your brand. One of the primary benefits of website redesign projects is that they enable your business to hone its brand image and deliver a redesigned site that delights users.
A website's performance means very little when the website itself does not represent the brand in a manner that benefits the underlying business. At Koombea, we take the time to fully understand your business so that our website redesign services deliver a product that accurately reflects its brand image.
Target the Right Audience
Understand who your users are and design for their needs. Developing and designing a world-class User Experience is next to impossible when you don't understand your audience. Website redesign gives your organization the chance to reevaluate its audience and ensure it is targeting the right people.
Don't worry about accomplishing this task on your own. Our website redesign team will help your business evaluate the competition and current market conditions to help identify what the target market for your company's website looks like.
Keep Accessibility in Mind
Ensure your User Interface is accessible for all users. Today, the tech industry knows more about accessible design and development than we did even just ten years ago. When your website was initially developed and designed, did you consider accessibility?
Many businesses did not consider accessibility when initially building their websites. Website redesign services offer the perfect opportunity to address accessibility and ensure that no one is left behind when using your website. Addressing accessibility can help convert more visitors and deliver a more inclusive User Experience.
Real-World User Testing
Test your website design with real users before going live with your redesign. It can be challenging to know what design elements work and which ones don't when you don't test your website redesign on real people.
At Koombea, our website redesign services include testing with real-world users to ensure that the redesign of your website is delivering a product that users enjoy using. We ensure that our redesign services deliver an end-result that resonates with actual users.
Our Redesign Services
Every business has unique needs. Unfortunately, too many companies settle for generic, mass-produced designs and templates for their websites.
Consumers are savvy, and they can immediately spot a clunky, one-size-fits-all solution. Your business is unique, and the primary way you can express your business’s individuality to consumers is through your website's design.
At Koombea, we offer several website redesign services. In addition, our development and design teams have experience working on projects for companies of all sizes, from early-stage startups to Fortune 500 companies. So no matter how big or small your project is, we can help you.
Custom Website Redesign
Koombea has an experienced development and design team that can create a custom website design to replace your current one. Custom design gives your business the ability to integrate the tools and features you want to use in your processes. Plus, a custom design for your website signals to users that your website is actively maintained.
With custom web design, your options are endless. At Koombea, we take a technology-agnostic approach to development and design. We will use the development technologies and design frameworks that are best suited to your project. Take a closer look at our technology stack to see what technologies our team uses.
The value of a custom website design cannot be overstated. A custom design not only delivers a more pleasing User Experience, but it also signals that your business is established and trust-worthy. When you rely on overly-used templates and generic designs, users might not trust your brand as much.
Navigation Optimization
Poorly designed navigation on your website could deter your users from reaching the information they seek or performing actions that will lead to sales. Optimizing the navigation and architecture of your website’s content is a valuable part of a website redesign. Additionally, navigation optimization can help your search engine optimization efforts and drive more traffic to your content.
Our redesign services involve a thorough navigation audit. Users should never be more than three clicks away from a conversion. If your business is struggling to make conversions, retain users, or rank competitively on search engine results pages, improperly designed navigation could be the culprit.
Navigation optimization is a simple redesign service that can have significant impacts on your company's online performance. Content, products, and services should be easy to find and navigate to on your company's website.
Responsive Web Design
An unresponsive website is a good reason to seek a redesign. We live in a “mobile-first” world. Your users will access your website using a variety of different devices. Your business needs to ensure that every user gets the same great User Experience regardless of the device they use. Responsive web design ensures this.
At Koombea, we have experience building websites and mobile apps. Our mobile experience helps our team build better responsive websites. We know what designs work on mobile devices and which ones don’t. If your business’s website is suffering because it is not responsive, turn to a redesign company that has mobile development experience.
In addition, Google, and other search engines, have signaled that they are prioritizing mobile-first in search results. What this means is that pages that are not mobile-friendly will be moved lower in the search results to account for the massive increase in mobile traffic.
Website redesign services can ensure that your website is mobile-friendly and not losing search rank position based on its design.
CMS Integration
Many businesses like to post blogs to their website and share content with their users. If your business uses a content management system, like WordPress for blogging, we can help you get the most out of your CMS by integrating it with your website during the website redesign process.
It is important to publish content regularly, and CMS solutions are the simplest way for many businesses to accomplish this. Take control of your website's content with CMS integration. We will make it easy for your business to update and upload new content to its redesigned website.
Rebranding
One of the main reasons businesses seek web redesign is because they have rebranded. The Koombea team is here to help your business quickly rebrand your website to match your new guidelines. Plus, our design team can even help your internal team make important branding decisions using our design experience and expertise. At Koombea, we are here to offer our partners guidance on any aspect of their project.
A rebrand can be as simple as updating logos and colors or far more comprehensive. No matter what the case may be for your business, Koombea is here to ensure that the rebranding process is smooth with website redesign services.
Our Work
Some of the Brands that Trust Us
About Koombea
We have been designing and developing world-class websites and apps since 2007. We are proud to have worked with some of the most innovative brands in the world, from early-stage startups to Fortune 500 companies. Our team has been recognized as an industry leader and top software development and design company.
If you have a project you would like to discuss with an experienced designer, schedule a free consultation with one of our website redesign experts. We would love to learn more about your project and walk you through our website redesign process. We are also happy to elaborate on the website redesign services we can offer your business.