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Brand Guidelines to Connect with Our Audience

Koombea Logo

Defining what’s a brand is no easy task. Nonetheless, all great brands have one thing in common: they connect on an emotional level with their audience. Koombea is no exception.

We’ve carefully put together a set of rules and best practices that will easily help you communicate our brand’s message.

Our Koombea Values

Passion front design
Passion back title

We are wholeheartedly committed to building world-class digital products. Our passion drives us to solve complex problems in the fastest and most cost effective way possible and propels our productivity and high standards.

Innovation front design
Innovation back title

As problem solvers we believe in pushing the boundaries through persistent innovation. At the core of our DNA is a singular focus on successful outcomes above everything else. This provides us with the impetus needed to push the boundaries of disruptive innovation.

Respect front design
Respect back title

We firmly believe in the value of diversity. Having different points of view enriches our discussions and outcomes. Respect is non-negotiable and helps us protect our culture, where tolerance, acceptance and kindness are fundamental regardless of how difficult the circumstances may be.

Discipline front design
Discipline back title

We are empowered to be autonomous in order to be able to take actions that will have a profoundly positive impact on the lives of those around us.

Safety Area

Our primary logo is a horizontal lockup of our name and logotype. When space is limited, only use the logotype without the name.

To ensure the logo is correctly represented, the minimum safety zone around our primary logo (which includes name and logotype) is 2x the size of the inner circle, defined as “x”. When the logotype is used by itself, the minimum safety zone equals the size of the inner circle, defined as “x”.

Koombea Typeface

Aa

GT Walsheim | Bold | Regular

A Quick Brown Fox Jumps Over The Lazy Dog

Designed by
Noël Leu (Grilli Type)

Our typography is built around a sans-serif font, in order to create a noticeable contrast between the plain text and the typography of the logo.

H1

The Leading Mobile & Web App Development Partner

H2

The Leading Mobile & Web App Development Partner

H3

The Leading Mobile & Web App Development Partner

H4

The Leading Mobile & Web App Development Partner

Paragraph header

The Leading Mobile & Web App Development Partner

Paragraph

The Leading Mobile & Web App Development Partner

Koombea Color Scheme

We chose a color palette designed to enhance our brand and showcase our personality. Dark shades should be used to create contrast or depth when needed, and for text when on white. Bright shades are to be used to create extra energy, such as hover states.

Primary colors

#0BD8A2

Caribbean Green

#00343D

Dark Green

#26666B

Opaque Green

Secondary colors

#FFCA65

Jonquil

#FF5D5D

Pastel Red

#186BF3

Brandeis Blue

#35DBE8

Bright Turquoise

#FFF1A0

Sunny Yellow