Brand Guidelines

Safety area

Our primary logo is a horizontal lockup of our name and logotype. When space is limited, only use the logotype without the name.

To ensure the logo is correctly represented, the minimum safety zone around our primary logo (which includes name and logotype) is 2x the size of the inner circle, defined as “x”. When the logotype is used by itself, the minimum safety zone equals the size of the inner circle, defined as “x”.

Koombea Typeface

Our typography is built around a sans-serif font, in order to create a noticeable contrast between the plain text and the typography of the logo. Additionally, we employ a couple complementary serif fonts for specific uses such as quotes, highlighted texts, etc.

Koombea Color Scheme

We chose a color palette designed to enhance our brand and showcase our personality. Dark shades should be used to create contrast or depth when needed, and for text when on white. Bright shades are to be used to create extra energy, such as hover states.

Primary Colors

#0BD8A2

Caribbean Green

#434376

Dark slate blue

#00343D

Rich Black

Secondary Colors

#FFCA65

Jonquil

#FF5D5D

Pastel Red

#186BF3

Brandeis Blue

#1CE2DA

Bright turquoise

#818CF4

Cornflower blue

Gradients

The gradient should flow from left to right, never diagonally and should always use the same group of palettes on each gradient.

01D099

006275

4F4F92

32325D

1CE2DA

6078EA

FC447F

F56F4E

F38181

FCE38A

1DEBB4

4BB7D3

818CF4

Brand Assets

“Crafting apps & taking names” is our copyrighted phrase, often used in our communications materials. It can only be used if permissions are granted by Koombea.

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About Koombea

We value collaboration, excellent design, and software quality. We bridge the gap between ideas, people and technology

Find out more about our vision and company