The name of our company reflects the origins of our cultural heritage. We chose cumbia, a very popular dance in South America that was originated in Colombia.
Our logo is another representation of our culture. It’s a symbolic representation of the sombrero vueltiao, a traditional hat and a national symbol of Colombia.
Our primary logo is a horizontal lockup of our name and logotype. When space is limited, only use the logotype without the name.
To ensure the logo is correctly represented, the minimum safety zone around our primary logo (which includes name and logotype) is 2x the size of the inner circle, defined as “x”. When the logotype is used by itself, the minimum safety zone equals the size of the inner circle, defined as “x”.
Our typography is built around a sans-serif font, in order to create a noticeable contrast between the plain text and the typography of the logo. Additionally, we employ a couple complementary serif fonts for specific uses such as quotes, highlighted texts, etc.
Koombea Color Scheme
We chose a color palette designed to enhance our brand and showcase our personality. Dark shades should be used to create contrast or depth when needed, and for text when on white. Bright shades are to be used to create extra energy, such as hover states.
Dark slate blue
The gradient should flow from left to right, never diagonally and should always use the same group of palettes on each gradient.
“Crafting apps & taking names” is our copyrighted phrase, often used in our communications materials. It can only be used if permissions are granted by Koombea.