It would not be an exaggeration to say that eCommerce is experiencing its moment of glory. Due to physical distancing measures, many retail companies are migrating towards online stores in order to keep their businesses running.
Some companies already have some form of digital presence for their businesses. However, a number of them are only finding out how to enter this exciting and dynamic world. Whichever is your case, it might be the right moment to develop both an eCommerce website and a mobile app. This last is often referred to as a mCommerce app, for mobile commerce app, and it is a practice that has been gaining traction in recent years. Although companies usually go for one or the other, we recommend both.
No matter where your business is located in the digital world, this post discusses some important aspects that online retail companies should consider.
The Basics of Online Business
Understanding the advantages of an eCommerce website or app is the first step towards success. There is much to know about it, but if you don’t have time to do research, we recommend you read our blog.
In general, remember to keep these essential thoughts in mind:
- eCommerce is not extremely difficult, but it requires discipline and commitment, just like a regular business.
- The fundamentals of online business are the same as in traditional commerce, but certain activities change.
- Success ultimately depends on what you do, not on the platform you use.
Define Your Strategy
It is important to internalize the fact that eCommerce is similar to traditional commerce, but it has certain differences. Most importantly, remember that certain processes are not the same. That’s why you want to make the right decisions and have the right tools. As a result, you might want to have the right strategy; we recommend check out the link if you want to learn about some great strategies for your online business. Don’t forget that your general strategy should consider a social media strategy to let customers know about your online business tools.
Choosing the Right eCommerce Tool
Choosing the right platform is key for your business. If you have an eCommerce platform that is not Shopify Plus, you might want to reconsider. Shopify Plus is the best alternative for businesses with large volumes of sales. It might be a bit expensive for small companies, but as sales increase, it becomes a great alternative due to its reduced sales commission. Additionally, it can be customized according to your needs, it is safe, and offers adequate customer service.
Your mCommerce App: iOS or Android?
If you are already using Shopify Plus and just want to build a mCommerce alternative, then you have about half of the job done. You can use some of your already existing assets like your contact list, social media channels, and customer management tools. If you are starting from scratch don’t worry. Just consider that having a database is a must.
In general, most mCommerce apps can use the same database for your business as your eCommerce site. To make sure you use your database properly we recommend you hire a qualified development partner. If you know how to code you can do this yourself.
One of the most important decisions you need to make regarding your mCommerce app is whether to build it for iOS or Android. Users differ based on their mobile device’s OS. Consider who your clients are and make the right choice based on that.
Getting the Look and Feel Right
If you have a regular website, we recommend you imprint its same look and feel into your eCommerce platform and your mCommerce app. This not only refers to things like color palettes, images, and fonts. It considers broader aspects like the tone, and most importantly, the user experience. It is important for customers to feel that they receive the same experience throughout your business.
No matter what alternative you choose for your business, it is important that it operates properly. In other words, whatever tool you choose, it should be a quality alternative. The best way to guarantee this is to hire an experienced quality development partner. Not doing so might result in a failed attempt to reach your customers. Remember that user engagement is very important, and apps that can’t do that will not be used.
Customer Support and Loyalty Programs
Just as you would keep your customers’ loyalty in your brick and mortar store, you should do the same in the digital world. Luckily, Shopify Plus and mobile apps offer various alternatives to keep in touch with your customers.
At this moment customers are looking for safe and easy solutions. Consider what they need and deliver a great service. Helping customers should be one of your most important priorities right now. They will appreciate it.
The Best of Both Worlds: Progressive Web Apps
If you think that having both an eCommerce site and a mCommerce app is right for your business, then you should consider building a Progressive Web App (PWA). This alternative can fulfill the purpose of both. Thanks to its technology, it allows customers to access your business from their desktop or mobile devices, through a web browser or your app.
Whether you want to develop an eCommerce site, a mCommerce app, or a PWA, you should contact Koombea. We have more than 12 years of experience building world-class apps. As a Shopify Plus partner, we help our customers succeed and navigate the uncertainties of the moment we are living.