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How to Decide if Your App Should Be on iPhone, Android or Both

Do you have an app idea that you’re ready to get developed?

Aside from finding the right app development partner, you need to make a big decision. You need to decide if your app should be built for iPhone, Android or both. This is not an easy choice.

The reason why this is such a big decision is because, depending on the platform, you can hit or miss your target audience. If you choose iPhone your app will be listed in the Apple App Store, and if you choose Android your app will be listed in the Google Play Store. You can also have the option of choosing both.

In this post we will explore these two platforms so that you can make an educated decision on whether you should build your app for iPhone, Android or both.

Decisions You Need to Make Before Choosing a Platform

Before you decide on which platform to release your app on, there are a few crucial questions you need to ask yourself in order to pick the right platform for your app.

Here are a few things to ask yourself:

  • What features will my app have?
  • Who is the target audience for my app?
  • What is my app development budget?
  • What purpose does my app serve?
  • How will I market my app?
  • What is my budget to get my app developed?
  • Do I have the time and budget to keep up with app updates and maintenance?
  • How soon do I want to release my app?
  • How am I going to monetize my app?

The answers to these questions will help you decide later as to which platform you choose to release your app on. So, write down your thoughts to these questions and keep reading so that you see where the answers come into play.

iOS Pros and Cons


  • If you’re going to charge for app downloads, iOS is the route to take because they have more paid apps than Android does so users are a little more used to paying for their apps.
  • iPads are more popular than other types of tablets, so if your app is created in the Apple App Store you’ll have more downloads from people who use iPads.
  • Consider that more women than men have Apple devices when defining your target audience. 
  • People with iPhones make about 40% more a year than those with Android. This is important if you’re looking to sell products on your app.
  • iOS has a younger user base than Android does, so if you’re looking to appeal to a younger demographic, iOS is your best bet.
  • iOS has a reputation for being more secure than Android.
  • Code for iOS is easier to write than for Android, making it cheaper to develop and less time consuming to get to the launch date.


  • iOS makes more constant updates to their software so you need to continually refine your app. This means you’ll be spending more money to keep your app up to date.
  • If you’re looking to target males, iOS may not be your best option. Remember more men use Android.
  • iOS apps have stricter policies and their review process is longer than with Android.

Android Pros and Cons


  • There are more Android users worldwide than there are iPhone users. Consider that there are more devices with Android than with iOS.
  • More people open push notifications on Android than they do on iOS. If push notifications are part of your marketing strategy, then you may want to consider Android.
  • The cost per user to install an app is about half of the cost on Android than it is on iOS.
  • It’s easier to get an Android app approved than an iOS app because they are less strict about what they approve.
  • Android has a more global user base. If you’re wanting to appeal to people outside of the US, you may want to pick Android.
  • Slightly more men pick Android over iOS, so if your target demographic is male, this is an important statistic.
  • There is more flexibility on Android in terms of how the code for an app is developed.


  • iOS users make more in app purchases than Android users do. Thus, iOS may be the better platform for you if your focus is retail.
  • Getting an Android app developed costs on average 30% more than getting an iOS app developed.
  • Since Android is open sourced, it’s more susceptible to security issues.

Pros and Cons of Both


  • Android has more users, but consumers spend more money on iOS. Having your app on both platforms can help you reach the highest market share.
  • You’ll meet consumers where they prefer to be met by building and releasing your app on both platforms.
  • iOS and Android reach different global audiences. If you put your app on both you’ll reach different parts of the world with your app.


  • An app is coded differently depending on its platform. If you choose to release your apps on both platforms you’ll have to get two different sets of codes developed.
  • Releasing your apps on both platforms requires a greater budget and resources in general.

Final Thoughts

You have a lot to think about when it comes to which platform you want to release your app on. Also, you may want to release it on both iOS and Android platforms. The questions we told you to answer for yourself at the beginning of this post are key to figuring out which platform is best for your app according to your goals.

Of course, the ideal situation is to release your app on both platforms. However, that is quite a pricey route to take, so it all ends up depending on your budget.

Want to discuss if iOS and/or Android is right for your app? Reach out to us today for a free consultation.

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