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6 minutes read

4 Lessons from the FinTech PPP Case

by Robert Kazmi
6 minutes read

FinTech PPP lenders have played a crucial role in helping maintain small businesses running throughout the pandemic across the US. This comes as no surprise. For many businesses, FinTech lenders are the easiest and best alternative to access the loans given out by the federal government. 

Financial technology is finally proving not only its business potential but also that it is capable of positioning FinTech companies as online lenders thanks to accessible and easy-to-use digital products. Although it is yet to be seen how FinTech companies will evolve in time, it is an almost safe bet to say that many of them are here to stay. Their potential for growth and helping small businesses address their needs is huge. 

In this post, we analyze what PPP loans are, the role that FinTech lenders have been playing in their distribution, and some important lessons that any FinTech company can apply.

What is a PPP Loan?

To understand the lessons of the FinTech PPP business case, it is important to first understand what PPP loans are. PPP stands for Paycheck Protection Program, an initiative implemented by the US federal government to help small businesses navigate the crisis triggered by the COVID-19 pandemic.

As a result of the economic downturn induced by the pandemic, the government saw the need to intervene in order to help small businesses survive. A PPP loan was conceived as a way to help a small business rehire workers that had been laid off due to the situation or avoid workers from being laid off in the first place. 

In terms of qualifications, not all small businesses could apply for a PPP loan. Certain requirements had to be met, and under some conditions, a small business could even have its PPP loan turned into a grant. 

The program consisted of $350 billion in government-backed loans. However, the loans were distributed through private banks, and a small business does not usually have the same access to credit and financial products like a big company does. Actually, many small businesses operate with a small operational margin, which means that they are highly susceptible to any sudden change in economic conditions. That is why this was a great opportunity for FinTech lenders to facilitate the process.

FinTech PPP Explained

PPP loans seem to have had an important impact on the US economic recovery. They’ve helped many small businesses stay afloat throughout the current economic turmoil thanks to the agility with which they were delivered. Part of this success can be attributed to the power of financial technology. More specifically, they can be attributed to the role that FinTech companies played.

Many small businesses were able to access valuable and timely resources through FinTech PPP. This was a major test for FinTech companies, and they seem to have passed it. FinTech lenders were able to deliver resources efficiently, thanks in part to FinTech apps. Any small business, as long as it met the requirements for a PPP loan, could apply easily through an app. 

The success with the initial PPP loans has even resulted in a new round of PPP, and depending on how the current economic situation evolves, another round of PPP could be offered. Only time will tell, but if this is the case, there is a great opportunity for FinTech companies to play an even bigger role.

4 Lessons from FinTech PPP Lenders

The FinTech PPP case is a big deal. It not only shows how FinTech companies were able to successfully play their role as online lenders to hand out PPP loans easily to small businesses across the country. It also shows some important opportunities for the FinTech industry in general. 

Although it is still too soon to understand many of the consequences of PPP loans, some conclusions have already become obvious. Any FinTech company can consider the following lessons from the PPP loans to help guarantee the success of their digital products:

  • There is a market for FinTech companies
  • Apps are a powerful financial tool
  • The User Experience matters in finance
  • A small business can be a good FinTech client

There Is a Market for FinTech Companies

Like many other new industries that are arising thanks to technological disruption, FinTech is still at a stage where many business models need to be validated. The case for PPP loans has been a great way for FinTech companies to prove their value in the market. Although this specific case had the help of government intervention, it speaks highly of the value that can be created in the future through systematic and carefully thought-out innovation.

Apps Are a Powerful Financial Tool

One of the most interesting lessons from the FinTech PPP case is that apps have, once again, proven to be a powerful way to connect users with a much-needed solution in an efficient and timely manner. 

Apps have the potential to address user needs directly, helping them navigate through sometimes complex user journeys in an easy way. As FinTech becomes more consolidated, quality app development will become of greater importance.

The User Experience Matters in Finance

An important advantage that FinTech services have when compared to traditional financial companies is the emphasis given to the User Experience. By using design to focus on reducing pain points, addressing customer needs, and reimagining user journeys, financial technology has the potential to rebuild the foundations of financial services. 

A Small Business Can Be a Good FinTech Client

A major challenge that companies offering new services face is validating their target market. The FinTech PPP case has shown that a small business can be a good client. Although traditional financial companies may not consider them as interesting as the big corporations, for a FinTech, they might be a perfect fit. The case for PPP loans has helped validate that the small business market is open to new financial services like the ones offered by FinTech lenders.

Final Thoughts on FinTech PPP

The case for FinTech PPP lenders has shown that there is an interesting growth potential for companies willing to reimagine how finance works. Although the Paycheck Protection Program is a very specific case, it helps understand the potential of this growing industry. There are still many things that need to be sorted out, but one thing is for sure: FinTech is here to stay, and we can expect it to gain ground in the coming years. 

There are many elements that come into play when guaranteeing the success of a growing industry like FinTech. One of them is making sure that the best technology is used to deliver users the solutions they need. To do so, it is important to partner up with an experienced app development company that knows how to succeed in this dynamic and exciting industry.

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