Far too many businesses these days rush the app development process. Instead of thinking everything through, these companies maintain the goal of getting their app into the market as quickly as possible. This approach is detrimental in almost every case. It can lead to unforeseen costs, low user engagement and retention, and a plethora of other issues that can ruin any business.
If you’ve honed your idea and are ready to get started with your app development project, you’ll want to ensure that you’re not making any of the following HiTech app development mistakes.
8 HiTech App Development Mistakes to Avoid at All Costs
1. Failing to identify and define the need for your app.
The first HiTech app development mistake to avoid can be committed before development even starts. A blunder that’s far too common is when companies fail to identify and clearly define the need for their application.
Before you even think about starting to code you should perform a need analysis in the form of market research.
What problem will your application solve? Who will use it? What are the reasons why these users will be motivated to begin using your app, and continue to use it into the future?
These are the questions that you should aim to answer by performing market research. Test the market by conducting surveys about what features will be critical to your app’s success. If the resulting data validates your idea, you’ll know that the potential for success is large enough for you to move forward in the development process because you will have already identified a tangible user base.
2. Not performing enough research while searching for an app development partner.
Oftentimes a smaller scale or early stage company will not have the qualified development resources necessary to build their desired application in-house.
This isn’t a critical issue, as there are plenty of qualified HiTech app development companies on the market who will be capable of bringing your ideas to reality. However, there is also no shortage of unqualified, inexperienced outsourcing teams who do not have what it takes to build an app that’s primed for success.
Search online for relevant development teams, and then ask each of your prospects the following questions in order to further qualify (or disqualify) them:
- Can you share a portfolio of your previous work with me?
- Can you put me in touch with some of your previous clients so I can ask about their experiences working with you?
- What is your approach to development?
Next, do some research into what it will cost to partner with different teams. This is an easy way to cross prospects off your list who are simply out of your budget.
Then dig into what each prospective development partners’ specialties are.
Many app development partners consider themselves to be experts in some categories — such as personal finance apps, for example. While these teams might be comprised of qualified developers, if you aren’t building a financial application, then you’re most likely better of going with another option that specializes in exactly what you need.
3. Attempting to include too many features in your app.
It’s understandable that once the ball gets rolling in your planning, you’ll start dreaming of an ideal solution with full functionality from the start. But as your idea gets more complex, more and more obstacles will present themselves.
Including too many features in your HiTech app from the start can be dangerous. While some people think that adding as many features as possible will lead to higher rates of user appreciation, in reality, it’s more likely that your app will end up so heavy that it doesn’t function in the snappy, instantly gratifying ways that your audience is expecting.
Carefully prioritize which features are absolutely critical to the success of your app. Start with just those features, and then once you’ve gained some traction in the market consider building out functionality further.
4. Neglecting to build a Minimum Viable Product (MVP).
An MVP or Minimum Viable Product consists of only the most necessary and critical features of your solution — nothing more, and nothing less. Building an MVP saves resources such as time and money since you’re testing the absolute core functionality of your product.
Once you build an MVP, you can release your app into the market and subsequently receive meaningful feedback from real users that will then inform future iterations of your solution.
With an MVP you can test your product in real market conditions and can hear firsthand everything that you’ve done right and the components of your app that need further work.
5. Developing your app for more than one platform at a time.
With so many app platforms and marketplaces out there such as Apple’s App Store and Google Play, things can get overwhelming quickly when you’re trying to account for all of the varying requirements.
A better approach is to build your application for just one platform at a time. You should be able to determine which one to focus on through your previously advised market research.
Choosing to work on either an iOS mobile app or an Android app, and only moving on to the other option once your first iteration is complete will speed up your time to market significantly.
6. Not taking User Acceptance Testing (UAT) seriously, or overlooking it entirely.
It sounds obvious that testing your application pre-launch is important, but many companies fail to be thorough when it comes to UAT.
Before you release your app onto the App Store or Google Play, it needs to be tested on multiple devices and platforms.
Organization is key when it comes to UAT. One of the most important aspects of testing is defining the scope of UAT from the very beginning of the project so that you’re able to ensure that you can finish development on time and on budget.
Specify your desired testing group, get your MVP in their hands, and determine a realistic schedule for feedback and revisions.
7. Building an inflexible, rigid application.
Upgrades are essential for any application to be successful in the long term.
From the very beginning of your planning, you should aim to build a solution that’s flexible enough to build off of once you receive real-world market feedback.
Those apps that have been built in too rigid of a manner are unable to grow and evolve, and that means users will eventually become disengaged.
8. Choosing not to market your application pre-launch.
Even if you have a revolutionary application that has everything from a slick UX/UI to amazing functionality, no one will use it if they don’t know it exists.
The world of mobile apps is highly competitive, and it’s only becoming increasingly so. This is why marketing is so imperative to an app’s success.
Your approach to spreading the word about your awesome app will vary depending on your target audience but know that you need to do whatever it takes to get the word out there. In an ideal scenario, you’ll even have users waiting for your app to launch because they’re so excited about what it can do, and the value it can provide them!
Developing a HiTech mobile application can feel a bit overwhelming to even the experienced.
These eight mistakes are committed far too often. Take careful note of them, and do your best to avoid them in the future in order to ensure your app’s success.
In search of a qualified, reliable app development partner? Look no further! Koombea has a fully staffed team of experts who take a consultative approach to app development, and who can give you guidance from the planning stages all the way through to maintenance.
Want to book a free 30-minute consultation? Contact us today!