FinTech app design should be a priority when developing a financial app. FinTech app development is a significant investment. If you want to compete with large financial institutions and other successful FinTech apps, you must prioritize UI design and the broader User Experience of your FinTech app.
There is a lot of competition in the FinTech sector. There are several great mobile apps and websites that offer users banking and finance management tools. Only the best FinTech apps stand out and capture the attention of users. App design is one thing many people forget when trying to develop a financial app that will offer a new, convenient service.
A well-designed app will be more successful than an app with a great service that looks bad and is difficult to navigate. This post will share some product design tips for FinTech apps. Remember to focus on the needs of your target audience when designing your FinTech app.
FinTech App Design: Sound Design Principles
No matter what type of financial app you want to develop, there are several design principles that can help you build a pleasing FinTech UX, including:
- Simplicity
- Pay attention to friction
- Color scheme
- Font
- Consistency
Simplicity
Financial management and transactions can be complicated. A great FinTech app simplifies information, user interactions, and digital banking to provide users with an easy and convenient experience. Wherever possible, promote simplicity. It might seem counterintuitive, but simplicity is the ultimate sophistication, especially when working with something as complex as finances.
Banking services and finance management tools often come with a lot of complex information. The best design practice for your mobile app is to simplify, condense, and break up complex information as much as possible. A great practice is to keep FAQs and other important information close at hand for users.
However, at the same time, you want to focus on minimal app design and layout. Only present the information and services most necessary to the user when they are in the appropriate section. In addition, another great app design tip for FinTech apps is to use visuals like graphs and charts to communicate complex financial data.
Building a simple, clean application is harder than it might sound. However, if you make simplicity a design priority, you will build an intuitive FinTech app that pleases users visually.
Pay Attention to Friction
If you have ever read about app design principles, you have likely come across terms like “frictionless” and “seamless.” While it is a great thing to create an application that is easy for users to navigate and use, when building a FinTech app, you actually want there to be some friction between users and the actions your app will complete. Yes, users want the most convenient, simple service at their fingertips, and UI design friction gets in the way of this.
However, when it comes to FinTech apps, you don’t want things to be too easy for users. While having a frictionless experience is great and convenient, it can also be massively damaging when a user accidentally sends way too much money or makes another costly financial blunder. You don’t want to build a FinTech app that makes it easy to commit costly financial blunders. Users will not applaud your application for being frictionless; they will be frustrated that they potentially lost a lot of money.
A common way many FinTech apps add some friction to their UI design is by asking users to confirm transactions by entering their PIN or password. Friction in FinTech app design adds an additional layer of security and user safety.
Color Scheme
The color scheme of your FinTech app is more important than you might have previously thought. The colors you choose must not only represent your brand, but they must also be visually appealing to users. Research shows that people make subconscious judgments about a product within 90 seconds of viewing it, and about 60-90 percent of that judgment is based on color alone.
Make sure that you take your time to select a color scheme that will be most beneficial to your brand and effective with your audience. You can always A/B test different color schemes to determine which option is the most effective choice for your FinTech app.
Font
The font you choose will have a significant effect on your app’s User Experience. Most app designers recommend using fonts like Roboto, Lato Condensed, and Titillium Web because these fonts tend to look better on the small screen sizes associated with mobile devices. No matter which font you choose for your app, make sure that it looks good in tight spaces. One thing to consider is the special symbols associated with FinTech, such as $. Be sure to consider how these vital symbols look in your selected font before you make a final decision.
Consistency
No matter what type of app you want to build, consistency is the most important design principle to follow. When you make a font, color, or style choice, make sure that it is used consistently throughout your FinTech app. Inconsistent design will drive users away from your product and make your business look unprofessional.
Final Thoughts
App design is not as complicated as it might seem on the surface. If you take your time to carefully consider your brand’s image and the tone you want to convey to your users, your team can design a good-looking application. If you want more guidance on FinTech app design, reach out to an experienced app development partner.
