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6 Ways Big Data Is Impacting Healthcare


The healthcare industry has been notably slow moving when it comes to entrepreneurial innovation and the cross-pollination of existing technologies. Today, however, the mounting evidence on the beneficial impact of big data on medicine, hospitals, doctors, insurers, researchers, governments, and individuals means that we are beginning to find ways of integrating this information to improve and simplify healthcare for all.

Here are a few of the perpetual ways in which big data is affecting healthcare today and into the future.

1. Increased Transparency In The Healthcare System

The majority of the already overwhelming amount of healthcare data that exists is unfortunately still not readily accessible over the Internet.

Countless gigabytes of information remain locked within the fragmented silos of hospitals, doctor’s offices, research labs, health insurance providers, and federal government databases.

This system currently prevents transparency of information throughout the healthcare system.

Watson, the famous supercomputer of IBM, has exhibited its dexterity as a diagnostician by considering all accessible human knowledge.

The future of healthcare operations is integration, and the quicker we tear down the individual silos within these companies and share data freely, the more virtual assistants become invaluable to health care providers.

Fortunately, as evidenced by the Health Datapalooza conference hosted by the Health Data Consortium in 2014, venture capitalists invested close to $700 million in digital health startups during the first year’s quarter alone.

This is breaking the Q1 record high for digital health funding, resulting in an 87% year-over-year growth compared to the first quarter of 2013.

This phenomenal demand for new digital health technologies can only serve to expand the availability and integration of big data in healthcare.

2. Decreased Healthcare Costs

Back in 2001, the cost of sequencing an individual genome was $100 million.

Since then, the cost per genome sequence has dropped at twice the rate of Moore’s Law to $1,000 in 2015.

The decreased cost and increased speed of genome sequencing means that we are better able to discover, prevent, and treat diseases that we may be genetically inclined to.

Consider the case of the six-hospital system, Memorial Care. Through the tracking and collection of physician performance analytics, they have reduced their average cost per patient by $280, resulting in a savings of $13.8 million annually.

An unnecessarily high percentage of healthcare costs stem from thousands of accidental patients deaths per year, resulting in billions of dollars worth of expenses.

This problem in part stems from clinicians who are overwhelmed with the staggering amount of patient data requiring analysis for correct applications of drug therapies.

Pharmacists and doctors are now able to utilize Big Data cloud analytics to manage medications by methodically analyzing adverse side effects, interactions, and counterindications. This assists by cutting down on patient admissions, hospitalizations, and even death.

Dallas’ Parkland Hospital in Texas utilizes predictive modeling and analytics in their coronary care unit to catalog high-risk patients and predict their likely health outcomes upon hospital discharge.

As a direct result of Parkland’s embrace of big data, they have reduced the readmissions of patients for heart failure by 31 percent, saving over $500,000 annually.

3. Preventative Care Over Reactive Care

The healthcare system as it operates today is reactionary to sickness and disease. Big data gives us the ability to become proactive in maintaining our health instead of reactive to treating illness.

A great example of this is the digital health startup Pixie Scientific’s smart diapers, invented for auditing the health of both children and the elderly. These diapers have the ability to monitor hydration levels and possible infections in the wearer.

Innovations like this help us shift the incentive from our current reimbursement based medical practices to more incentive based medicine.

4. We Will Become Our Own Best Doctors

Thanks to the recent boom in the development of healthcare apps, individuals have the capacity now more than ever to monitor their health without having to rely on visiting a physician for basic health checkups.

The sheer amount of these apps also serves to collectively create an increasingly competitive marketplace for more efficient and cost effective wellness and health services.

Fitness and sleep trackers along with numerous other health monitors have shifted the idea of the quantified self into an era of individual quantified health.

Yesterday, these sensors introduced us to the idea of measuring and recording our individual statistics and signals.

Today, these sensors have evolved to integrate our individual signals with the Internet to where we can access and share our data.

Tomorrow, these same sensors will give us the ability to gather and aggregate our collective health data and extrapolate from it meaningful and actionable interpretations.

5. Welcome To Telemedicine

Despite the relative newness of remote telemedicine, its potential to boost the power of preventative medicine while significantly lowering healthcare costs.

Starting at $40 per consultation, DoctoronDemand gives individuals the ability to video chat with board-certified physicians and psychologists to have your health questions answered and in some cases even receive a written prescription.

Microsoft HealthVault is a free online service and mobile app that stores your up-to-date medical records and allows you to share them with doctors and others who you’ve authorized. It gives you the ability to upload data compiled from various medical trackers and sensors, including smart devices and fitness wearables, as well as manually enter other health indicators.

The convenience of texting your friends and coworkers has also made its way to your doctor. With PingMD (free for patients) you can check in with your doctor and even send them picture messages through a secure HIPAA-compliant messaging app created for easy communication between patients and healthcare professionals. This secure application gives your doctor the ability to ask questions, follow through regarding troubling symptoms or recovery, and confer with additional doctors and specialists regarding your case.

6. Increased Access To Real-Time Health Stats

Emerging medical technology gives healthcare professionals the power to track the origin, risk level, and estimated spread of contagious diseases, and cutting-edge algorithms have the ability to predict how they may spread.

From this information, we can rapidly develop effective and actionable responses (see the International Telecommunication Union’s Ebola-Info-Sharing mobile app.)

Since then, ITU has developed a method to track the movement of diseases by gathering call data records from national mobile network operators.

During an outbreak, they can analyze phone calls and text messages for health information and updates on local, regional, and national scales.

With the advent of big data analytics, cloud streaming of individual health status updates, and remote healthcare apps and technologies, we increase our situational, and contextual awareness, of our individual and global health.

Is your company ready for this revolution? How are you planning to take advantage of big data analytics? Join the trend!

We’d love to help you succeed with what big data has to offer for the healthcare industry.

Tweet this out or shoot us an email at mvp@koombea.com if you have any idea you want to check with our experts.

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