Hi-Tech

Hi-Tech Resources

If you’re a bricks-and-mortar retail brand, then you’ve probably noticed the intense competition that is being driven by sales online or through apps. You might think that the convenience of purchasing online would signal the death-knell for in-store retail, but studies have shown that this isn’t true. People actually do still want to physically shop in-store,…

Have you caught up with what’s been happening with augmented reality in apps? If you caught the Pokemon Go craze, you will have noticed that the augmented reality app provided a contagious form of engaging millions of keen users. How happy would you be if your app could gain even a fraction of that sort of…

Smartphones and tablets have become so common that it’s no surprise that some people in the software industry are transitioning to mobile specialties. We’ve already seen this with designers, marketers, salesmen, and developers. Our consumption of mobile-based applications is increasing. According to comScore, a majority of Americans are consuming digital media through mobile applications. More products…

Most app owners are highly concerned with user retention. It’s a well-known fact that it costs much less to retain a good customer than it does to acquire a new one, so no one wants to be constantly attempting to plug “leaks.” There are a number of strategies you can put in place to improve retention,…

How well are you retaining users of your app post-on-boarding? By now, most app owners realize the importance of creating an on-boarding process which engages users and encourages them to use the app, but what happens once they’ve gone through your on-boarding? The news is fairly grim if you pay attention to a few recent statistics…

For many, the term “artificial intelligence” still conjures images of robot armies seen in movies such as “I, Robot” or perhaps Ava, the robot depicted in “Ex-Machina”, capable of human-level consciousness and social awareness. In fact, that “consciousness” is one of the biggest challenges scientists have been working on when it comes to AI. We’re not…

Most app creators put a lot of time and resources into developing something they hope will be successful, right? This is why taking care of the next step is so important. Once you’ve got an app ready to go, the next step after drawing users into downloading it is to ensure that they are on-boarded properly.…

Have you considered accessibility in your app design? Unfortunately, accessibility is not talked about very often when it comes to designing and creating apps, yet it is an important consideration to make. Why? Accessibility means the inclusion of those who may not be able to fully enjoy your app as others have due to some kind…

Are you on a quest to develop the “perfect” app? Most people getting an app developed have goals for it to be a wild success, but in a highly competitive market, of course that’s not easy. Successful apps readily come to mind because they tend to be so prolific, however the large number of unsuccessful apps…

In most cases, it takes a lot of work to get to the point where you’ve signed companies up for your enterprise app. Marketing has focused on honing their message and targeting the right audience, while sales has worked on the pitch and close. Job done, right? Wrong. Not if you want long-term success for your…