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The enterprise app world tends to be a tough one to crack. For starters, it’s never easy to create an enterprise-grade product. They are inherently expensive and are required to meet exacting standards. Secondly, you need a very convincing story as to why any enterprise should now buy into your new app. Enterprises tend to be…

The truth is that changes are already happening around augmented reality for eCommerce, but it may not be as novel as you think. You may be surprised to know that the term was first coined by Professor Thomas P. Caudell, then a researcher at Boeing, in 1990. Many advancements have been accomplished since then; however, the…

Augmented reality is a rapidly growing sector of app development and it’s little wonder why. The technology is opening up opportunities for businesses and new ways to engage their audiences. In fact, augmented reality technology is becoming so popular that it is predicted to generate $138.78 billion by 2021. While possible applications are still emerging, the…

Push notifications can be a great way to draw engagement for your app - when used the right way. A huge challenge for app creators is getting users to opt-in to push notifications in the first place. In all the “noise” of the digital world, people are naturally wary about who they give their attention to.…

The app market is highly competitive. The App Store alone has over 2 million apps available and is expected to reach 6 million by 2020. Of course, the proportion of this number which will actually be popular and successful is much lower. It’s tough being one small fish in a vast ocean, so any new apps…

“Engagement” is a keyword when it comes to creating and releasing apps. You put a lot of work and creative thought into building an enterprise app. You follow best practices of UX design and accessibility, and you put effort into ensuring you’ve created something that caters to a need for users and optimizing your app as…

If you’re a bricks-and-mortar retail brand, then you’ve probably noticed the intense competition that is being driven by sales online or through apps. You might think that the convenience of purchasing online would signal the death-knell for in-store retail, but studies have shown that this isn’t true. People actually do still want to physically shop in-store,…

Have you caught up with what’s been happening with augmented reality in apps? If you caught the Pokemon Go craze, you will have noticed that the augmented reality app provided a contagious form of engaging millions of keen users. How happy would you be if your app could gain even a fraction of that sort of…

Smartphones and tablets have become so common that it’s no surprise that some people in the software industry are transitioning to mobile specialties. We’ve already seen this with designers, marketers, salesmen, and developers. Our consumption of mobile-based applications is increasing. According to comScore, a majority of Americans are consuming digital media through mobile applications. More products…

Most app owners are highly concerned with user retention. It’s a well-known fact that it costs much less to retain a good customer than it does to acquire a new one, so no one wants to be constantly attempting to plug “leaks.” There are a number of strategies you can put in place to improve retention,…