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Have you considered promoting your new app before it’s actually ready to launch? Here’s the thing, if you wait until your app is launching, you’re already behind on getting the audience that your app could have been developing. The marketing process should begin while you are developing your app and be treated as an essential part…

Wouldn’t it be great if you could simply have a stellar idea for an app, develop it, then launch it to resounding success in the market? Unfortunately, the process for creating a successful app is almost never that simple. In fact, it shouldn’t be because a key part missing from the sequence above is validating your…

Whether you’re bootstrapping or creating an app with a generous budget, isn’t it a good idea to know that you’re building the right app in the first place? The term “MVP” (minimum viable product) comes from well-known bootstrap manual, The Lean Startup. It basically treats your app idea/ startup business as a scientific experiment, where you…

The enterprise app world tends to be a tough one to crack. For starters, it’s never easy to create an enterprise-grade product. They are inherently expensive and are required to meet exacting standards. Secondly, you need a very convincing story as to why any enterprise should now buy into your new app. Enterprises tend to be…

The truth is that changes are already happening around augmented reality for eCommerce, but it may not be as novel as you think. You may be surprised to know that the term was first coined by Professor Thomas P. Caudell, then a researcher at Boeing, in 1990. Many advancements have been accomplished since then; however, the…

Augmented reality is a rapidly growing sector of app development and it’s little wonder why. The technology is opening up opportunities for businesses and new ways to engage their audiences. In fact, augmented reality technology is becoming so popular that it is predicted to generate $138.78 billion by 2021. While possible applications are still emerging, the…

Push notifications can be a great way to draw engagement for your app - when used the right way. A huge challenge for app creators is getting users to opt-in to push notifications in the first place. In all the “noise” of the digital world, people are naturally wary about who they give their attention to.…

The app market is highly competitive. The App Store alone has over 2 million apps available and is expected to reach 6 million by 2020. Of course, the proportion of this number which will actually be popular and successful is much lower. It’s tough being one small fish in a vast ocean, so any new apps…

“Engagement” is a keyword when it comes to creating and releasing apps. You put a lot of work and creative thought into building an enterprise app. You follow best practices of UX design and accessibility, and you put effort into ensuring you’ve created something that caters to a need for users and optimizing your app as…

If you’re a bricks-and-mortar retail brand, then you’ve probably noticed the intense competition that is being driven by sales online or through apps. You might think that the convenience of purchasing online would signal the death-knell for in-store retail, but studies have shown that this isn’t true. People actually do still want to physically shop in-store,…