App Development

App Development Resources

There’s been a lot debate in the past about whether we’re entering an era where the web continues to lose importance as native mobile apps dominate the mobile web and general web landscape.   In 2011, a NYTimes article made the opposite case stating that the quickly evolving HTML5 standard would bring the web back to…

If you’re having an app developed for the first time for your business, it’s easy to get overwhelmed while trying to ensure that you get what you need. With a huge number of development options available, businesses interested in having an app developed tend to have plenty of questions, such as: How will I find qualified…

People today are using their mobile devices to access information more than ever before. Accordingly, if your business is not accessible on mobile it will soon be surpassed by competitors. However, strategy is required for determining the best approach to enabling users to connect with your business on mobile. When it comes to creating and deploying…

An idea for the next great product can come about in many ways. Maybe you shape and groom your idea during and after hours of market research. Perhaps you have an epiphany out of thin air, and the idea just hits you out of the blue days or weeks after you or someone you know has…

Once you’ve thought of an amazing app idea that will change the way business is conducted or the way that people live their everyday lives, putting together a go-to-market strategy can be overwhelming. Aside from market validation and funding, you need to set expectations around how long it will take to actually develop your app. This…

If you’re reading this article, you’re probably considering building a new app for your organization, or improving on what you already have in place. While there are certainly some amazing apps being created today, there are also a lot of apps that fall flat shortly after public launch. The apps that underwhelm seem to lack proper…

The following article was written by Ellie Cachette, and was originally hosted on Women 2.0.   Since leaving ConsumerBell I get approached weekly with offers to be the co-founder of the next great idea. One would think that after having been an entrepreneur I would be eager to help build the next great thing from the…

As more and more apps become available for smartphones and tablets, it will become harder for a new app to stand out. According to Nielsen, the average smartphone user has about 25-30 apps on their phone. In fact, studies show the number of apps used on a regular basis hovers around just nine, and app usage…

Most mobile app product managers understand that the product roadmap can be your best friend, or your worst enemy. But often, the failure of a product can be attributed to mistakes made during the product definition stage – before development even begins. When drafted the right way, the roadmap can help explain how you’ll achieve your…