Website redesign questions are one of the fastest and safest ways to update your business website. Although each website redesign process is unique, by asking the right questions, you will be able to cater your current website to the specific needs of your target audience.
Using questions to improve a website design is a quick practice done by many companies. Design questions can be used as a rule of thumb to guide a company’s website redesign decisions.
This approach is not as ambitious as a redesign project, but it fits the purpose on many occasions. However, it needs to be done with caution.
In this post, we discuss some of the most important website redesign questions you should consider to guarantee the success of your business.
The Importance of the Right Website Redesign Questions
Like web development, website design has become a highly technical process where many different disciplines come into play. Whether you want to undergo a full website redesign or build a new website from scratch, you will surely need a team of skilled professionals who understand the importance of your website to your business.
This means that your website redesign project can quickly become expensive and time-consuming. However, the good thing is that it doesn’t always have to be that way. Different alternatives can help you keep costs low and achieve a website redesign in a short amount of time. Using questions as a checklist is one popular way to do this.
Using questions as a checklist to verify if your website has the correct design elements can save you a lot of time and money. This may not be the same as a custom website design, but it will still produce great results. The risk with doing so is that you may focus on the wrong questions, which can have significant consequences for your website visitors and, consequently, your business.
Using the wrong questions can give you a false sense of security that your website design is aligned with your business goals, when in reality, your goals may silently go unmet and unchecked. You may constantly receive website visitors, which might give you a false sense of success, but your conversion metrics might be suboptimal.
To avoid this, it is best to use trustworthy website redesign questions.
What Questions Should You Ask When Designing a Website?
The problem many companies face when undergoing a website redesign is not directly related to the use of questions per se. Instead, the difficulty lies in learning to use the right ones.
There isn’t a single set of questions that companies can use to achieve their website redesign goals. However, some general-purpose questions fit almost any website, independent of its conversion goals. They can even be used to build a new site from scratch.
These are some of the fundamental website redesign questions you should consider when undergoing a website redesign process:
- Is your goal to offer a product or service? If affirmative, you might want your website visitors to be able to contact you in case they have any questions or want to dig deeper. Consider adding a contact form where visitors can ask you questions and obtain back their contact info.
- Are you going to update the content of your site constantly? If that’s the case, you might want to consider using a content management system. WordPress is one of the best content management technologies to help you manage the site structure and content of your new website.
- Do you know who your website visitors are and what devices they use? Having a clear idea of your users can help you focus on the correct website design. Keep in mind that desktop users are not the same as mobile users. Designing for mobile devices sounds like something minor, but it can help make the navigation experience more user-friendly.
- Do you use your current website for specific marketing efforts? In that case, you might want to consider using a website design that helps you implement the right call to action. Consider elements such as the right copies and visual elements before going deep into analyzing site analytics using Google Analytics or implementing marketing automation software.
- Have you tested your current site and website redesign with users before implementing the changes? User testing your current site is one of the most important ways to get feedback. It can be time-consuming, but in the end, you will be able to consolidate important insights that will help you improve your current website.
- Have you considered other websites for inspiration? Looking at other websites similar to yours can help you get ideas. Most importantly, it might help you identify solutions to the specific problems of your current site.
Getting Your Website Redesign Right
Redesigning a website sometimes feels like building a new website. The good thing is that using design questions can make the redesign process much easier, given you use the right ones.
In case you want something more than website redesign questions, find a design and development partner who can help with your website redesign.