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App Development
6 minutes read

How to Develop a Winning Application Strategy

By Robert Kazmi
By Robert Kazmi
App Development
6 minutes read

Creating a successful mobile app requires an application strategy aligned with your business’s goals and needs. However, if you have never been involved in developing a winning business application strategy, you’re likely wondering how to start. All software requires a detailed strategy before development begins. It doesn’t matter if you’re building a web app, website, mobile app, enterprise software, or something else. If you don’t craft a detailed strategy before development, your company’s chances of success are slim. 

This post will explore the key steps to creating a winning application strategy. It doesn’t matter what type of software development efforts your company will be undertaking. These points will be pivotal in creating a pragmatic enterprise application strategy. Ultimately, businesses develop software to meet strategic business initiatives and add value to their brand. 

Keep reading if you’re ready to start building a business application strategy that will produce quality results for your organization. 

Clearly Define Your Goals and Expectations 

Every successful company has a mission and a goal to achieve. Before you can begin getting into the details of what your application will look like or the cool features that should be included, you have to clearly define the objectives behind app development. Do you want to increase revenue? Engage your users more directly? What long-term and short-term goals do you have for your application? You need to understand your long and short-term goals to make development decisions that will affect the future of your application and business. 

At this point, you should also be defining what your app will do. For example, will your app be customer-facing, or will it be used for internal purposes? There are nearly infinite possibilities for the type of application you can develop. However, unless you take the time to define what your app will do and how it will work to achieve your organizational goals, it is too easy to get lost in the development process and come away with a product that doesn’t meet the needs of your business. 

Identify Your Target Users 

Beyond clearly defining your goals and expectations, identifying your target users is essential to any successful application strategy. Understanding who your target users are in terms of gender, age, financial status, and other key demographics will help your business focus on the design elements, features, and services most important to them. However, you need to avoid making assumptions about preferences and tastes, as this can lead to developing an application that no one likes.

All of your decisions should be backed by relevant information. If you use a CRM in your business operations, integrate this data into the decision-making process. Use competitor research, customer surveys, industry trends, etc., to inform the picture of your target user. Any analytics tools that gather user data should be used to get an accurate idea of your target customers. Never make decisions that are not supported by data. 

Prioritize Needs

Once your business understands its goals and target users, it is important to prioritize. What is your company’s top priority, and which features or functions are essential to achieving it? There are likely multiple good ideas being discussed regarding features and functions. Determine which features and functions will create the most value for your business. Then, when you prioritize your needs, you can allocate development and financial resources to where they will be the most beneficial to your goals. 

Meeting business and customer demands is often a delicate balancing act. Clear prioritization of needs will help your development team as they build your application. Then, when tough decisions arise, developers will be able to make the decision best aligned with your priorities. 

Understand Your Budget 

If you want to develop a winning enterprise application strategy, you must know your budget. The largest expense in your budget should be labor. You want to invest in quality development talent to bring your app idea to life. Don’t make the mistake of assuming that labor is a one-time cost. Plan a multi-year budget. 

Your labor costs will be the highest during the initial development phase, whether that lasts six months to a year. Unfortunately, too many businesses make the mistake of not budgeting for future optimizations, support, and maintenance. The truth is app development never ends. Sure, there won’t be as many developers working on the application after it is deployed, but you will always need regular maintenance and support. Most applications update features, design, and even add functions over time. 

Choose The Technologies You Will Use 

When we discuss mobile applications, businesses can make two general choices. Businesses can choose to develop a cross-platform or hybrid application, or they can choose to develop a native application. Developing native applications costs more, but these apps perform better and provide the best User Experience

Native apps are built specifically for iOS or Android. So if you want to reach users on both platforms, you have to develop two separate native applications. On the other hand, cross-platform apps can be used on either platform. So, in this case, you would only need to create one application. However, cross-platform apps won’t be able to utilize all of the built-in device features like a native app. 

If you clearly understand your goals and know your budget, determining which technologies are best suited for your app shouldn’t be too difficult. For example, if you want to reach the widest possible audience but don’t have the budget to develop two native apps, cross-platform or hybrid app technologies will be best for your project. On the other hand, you might find that most of your target audience is on iOS or Android. In this case, your business will likely want to develop a single native app. 

If the thought of choosing development technologies seems overwhelming, your development team can help guide your business to the best decision. However, for your developers to give you the best possible guidance, they need to clearly understand your business application strategy. 

Final Thoughts 

There are many ways to develop a winning application strategy. We have taken a broad overview of the steps necessary to create a successful enterprise application strategy. Still, there are finer details to consider within these steps, such as customer journey, KPIs, etc. The best way to develop a winning application strategy is to work closely with an app development partner. A skilled partner will help you focus on the goals most important to your business and craft an application strategy that meets them.

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