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What is Patient Engagement? Patient engagement is a wide-ranging term used to describe how consumers interact with the medical services and products they receive, including their care from health plans, and from doctors, nurses, staff in…

For many years, people have talked about the importance of naming and branding for products and businesses. Many believe that these concepts are simple, and that all you need to do is simply “design a logo“…

If you’re having an app developed for the first time for your business, it’s easy to get overwhelmed while trying to ensure that you get what you need. With a huge number of development options available,…

People today are using their mobile devices to access information more than ever before. Accordingly, if your business is not accessible on mobile it will soon be surpassed by competitors. However, strategy is required for determining…

An idea for the next great product can come about in many ways. Maybe you shape and groom your idea during and after hours of market research. Perhaps you have an epiphany out of thin air,…

Once you’ve thought of an amazing app idea that will change the way business is conducted or the way that people live their everyday lives, putting together a go-to-market strategy can be overwhelming. Aside from market…

If you’re reading this article, you’re probably considering building a new app for your organization, or improving on what you already have in place. While there are certainly some amazing apps being created today, there are…