Why are mobile applications for businesses so important? If you manage a business in the fast changing technological era we live in, we bet that the question has already arised. Back in the 1990s, the question on everyone’s mind was: “Why do I need to build a website for my business growth?” Two decades later, the answer to that question is clear. And many of the businesses who refused to build websites back then don’t exist nowadays.
Websites are now a business standard, and there’s a new trend, followed by another compelling question for business owners…
“Should you build a mobile app for your business?”
Sure, your business can survive without a mobile application—but for how long? And can it really thrive and reach its potential? The odds are not in your favor.
With more and more businesses building digital products and mobile applications, the playing field has changed. If you want to take your company to the next level, you need a great mobile application to get there. At the very least, you will avoid falling behind the competition.
Here’s the thing: like all businesses, yours will be faced with a common challenge: how to build a company that your target audience loves and will come back to over and over again.
There are several ways to strengthen your customer experience, and you’ve probably tried them all (or, almost all).
Improving your products or services, expanding marketing, reducing prices… They all work okay, but your business still hasn’t hit that next level. That’s where mobile applications for businesses can help. It could be the missing piece between you and your long-term business objectives.
Here are some ways in which great mobile apps can skyrocket your business growth:
- Mobile applications for businesses can increase your customer satisfaction and engagement. Through powerful techniques, apps can help you connect with customers at a deeper level.
- Mobile apps allow you to build strong relationships with your target audience. It’s a different experience than email and social media can offer, so it helps you stand out in the mind of your customers. You can bypass email spam and junk folders, and send notifications directly to the app.
- Mobile apps provide a new medium for your customer service processes—through your app, they can send you praise and give valuable feedback, and you can quickly respond to their needs.
- When you sync your mobile app with your social media, your customers can easily share content and promote your business to their friends.
Put simply, customers can actually connect with your business on a personal level when they interact with your app on their mobile phones. The mobile business app enables your company to be available at all times and offers on-the-go access.
Important Benefits of Mobile Applications for Businesses
If you thought the items in the previous list were important ways in which you can benefit from mobile applications for businesses, take a look at the following additional benefits:
Boost Your Brand and Mobile Traffic
Your company’s logo will always be available on your customers’ mobile screens. This is a tremendously valuable asset. It allows you to stay in your customers’ minds—just one click away at any time. In fact, according to a recent report, 61% of people have a better opinion of a brand when it offers a good mobile experience. With a mobile app, you pave the way for increasing your brand recognition.
Adds to the Bottom Line
One of the greatest benefits of a mobile app is that it can generate revenue for your business. Do you have a retail store? Comscore found that 4 out of 5 smartphone users in the USA use their device to shop. But these users aren’t just using the mobile browser—app usage accounts for 80% of mobile usage.
With a mobile app you can discover new sales opportunities. Consumers can easily access your inventory from a mobile device and check if their desired product is in stock. You can also send them push notifications about flash sales and promotions.
Even if you don’t have a retail store, there are plenty of ways you can monetize your mobile app—in-app advertising, loyalty program, in-app purchases, selling data, subscriptions, and more. As your customer engagement increases and you boost your brand, you’ll have significant potential to generate more revenue and add to the bottom line.
Gives You a Free Marketing Tool
Because business apps are uploaded to stores such as Google Play and the Apple App Store (both of which have global distribution), your app expands the reach of your business. As a result, a business app has the immediate potential to be seen by millions of eyes across the world (given that your app is built for iOS and Android).
Through the use of features like push notifications, you can instantly send upcoming promotions and special events to your customers. And, as we mentioned before, when your app is on their home screen, it’s like a free advertisement every time they scroll through their mobile phones.
Acquires More Users
Today’s users are constantly on the move, and they’re addicted to their mobile devices. Often, websites can’t cut through the noise—but a great mobile app catches their attention. If you have a high-quality app that adds value to users, many will act as brand advocates and refer you to their friends and family.
Increase Your Employee Engagement
Your mobile application doesn’t necessarily have to be addressed for the consumer. You can also build internal web or mobile apps for your employees to help increase efficiency and productivity, and improve overall employee satisfaction. You can use apps to track buying experiences, manage inventory, schedule staff, take payments, manage clients, and handle many other functions.
Conclusion
There’s a good chance mobile apps are the websites of this decade. If you don’t have one, you might fall behind the competition. But if you have a great mobile app, it can skyrocket your business. It’s the best way to earn your customers’ loyalty and trust, so they come back again and again.
Not only does a great mobile app have the potential to help you generate revenue, it also builds your brand, increases customer engagement, and allows you to easily market your products and services. It can also help you increase employee engagement and satisfaction.
The only real question left is, why haven’t you started building your mobile app? If you haven’t started yet, the best time is now, and the best way to do it is with a mobile app development company.
Do you want to build a digital product and grow your business to the next level? What’s been holding you back?
Or shoot me an email at [email protected] and let us know!
