When you think about mobile FinTech app development, you probably try to come up with a completely novel and revolutionary app that will transform the way millions handle their finances. While we’re all for that, quite often it’s the smaller tweaks that help you find success. Intuitive UX, scalable platforms, or a more secure data transfer system can be the difference between a failed app idea and a wildly successful one. Whether you are starting development of a FinTech app or have an existing one that isn’t quite operating the way you hoped, here’s a few features and ideas we’ve experienced that could make the difference for your app.
Think Big
As with any business venture, you’ve got to decide how powerful and ultimately scalable you want your app to be from the start. You might be concerned with the cost of making your app bigger than your budget initially allowed for. This is understandable, to be sure, but the cost of trying to catch up to the scale that your successful app requires will be far more expensive. Having an underpowered app with the wrong technology stack behind it can force your users to constantly update and lead to poor experience and a massive uninstall rate.
Additionally, the lack of agile technical support that can consistently manage your growth might prove costly. So, if you’re just starting out, think bigger than you started. However, even if your financial app has already launched, there are still ways to rescue it. Check out how we stepped in for our partners at Payix; they needed a team devoted to quickly fixing the existing problems that their former developers had caused, while also having the technical expertise to scale rapidly and support quality assurance throughout. Having a flexible and reliable development partner can make all the difference.
Payment Solutions
Sometimes, one small defective aspect of an otherwise successful app can derail revenue, and any delay in fixing that can spell disaster. Payment method issues are quite common, as identity fraud and security breaches for mobile apps have grown by 200% since 2015. Users are reluctant to enter any personal or payment information, and other vendors and partners need an integrative and safe system to partner up with. While basic payment systems may at first seem secure enough, rapid growth and additional channels can quickly outgrow the system and leave users and partners feeling unsure of their safety.
Implementing the proper payment architecture to accommodate and accelerate growth from the initial stages will allow flexibility in the present and future growth stages of your app. With careful research and attention to UX, the right development partner can structure a secure yet scalable payment solution for everyone. We did just that for our clients at Paymentez, boosting their revenue, conversions and processed payments dramatically.
Design
Design is the marriage of function and form. And as with any beautiful partnership, you have to have both to have a long and prosperous life. Forsaking design in favor of more technical issues can turn a lot of users off before they discover how great your app is. Let’s look at a few examples and concepts of the two sides of design, and why they matter.
Function: The UI/UX factor of all apps is crucial to their popularity, and financial apps have a particularly challenging task with the integration of top-end security and intuitive and smooth user experience. When you’re imagining the layout of any given page of your app, you need to consider all your users and how they might navigate through it. Hidden icons, too many or too few features in one spot, or a lack of useful filters can make the whole experience a mess. Research other successful apps to see their layout and take notes.
Form: While aesthetics are certainly important, they should not get in the way of the app’s utility. Resist the urge to go overly sleek and simple; minimalist pages may look great, but there’s a lot of tasks needed to make a FinTech truly desirable. Keep your dashboard easy to digest and your color palette simple. Also, while pull-down menus save space, don’t hide too many features there. High-quality images and animations are a must. Check out this list of financial apps that have been selected for their superior design, and see what works for your app.
The Right Team
The best way to assure all the above is implemented smoothly (along with all the other technical and logistical details) is to partner up with an established, award-winning app development team. Here’s a few things to look for when you’re considering a team to develop your mobile FinTech app.
Reviews/Testimonials: Check out any reviews you can find about the company. If the company’s website has prior clients listed, reach out to a few for a reference. Listen and think about both the good and less favorable testimonials you read, and how they would make a difference when developing your app.
Communication: This is perhaps the most important component of working with an app development partner. Establishing trust and rapport with your partners is essential. They need to ask the right questions, suggest the best solutions, and not be reluctant to tell you when an idea or feature isn’t viable or necessary. Your account manager is going to be like a family member for the next several months, so choose wisely.
Comprehensive Staff: If you’re hiring a team, make sure they have all the components you need. Agencies that only have a few of these important divisions will likely need to contract outside help, and that can get complicated. Your app development team needs all of these departments to cover all the work needed.
o The operations team determines the initial viability of your app, and connects you with the sales team.
o Business analysts dig deeper into the ideation phase, pointing out the potential risks and rewards of your app idea. They also determine a timeline and cost for your app.
o Account managers guide all the various teams through the development of your app, and act as your main communication liaison throughout.
o App Development takes care of all the technical processes necessary, including Ui/UX designers and quality assurance.
o DevOps is the crucial last phase, checking all the code, assuring the launch goes perfectly, and keeping tabs on QA throughout.
Do you have an idea for a FinTech app? Check out more information about our work with FinTech brands and reach out to us for a free consultation if you think we are a good fit!
