Many web developers debate whether Web 3.0 is already here or on the horizon. Regardless of the timing, Web 3.0 is an eventuality that every business should prepare for. If you are unfamiliar with what Web 3.0 is, you can learn more about it by following the previous link. However, what you need to know about Web 3.0 is that it is a decentralized, transparent, and semantic version of the Internet that you are familiar with now.
Web 3.0 relies on blockchain technology and decentralized web apps to put control of the Internet in the hands of regular users instead of major tech companies like Facebook (Meta) or Google. Beyond greater transparency and less centralized control, Web 3.0 will vastly improve the experience of users through modern AI-driven semantic search and improved design qualities.
At this point, you are likely wondering how your business can prepare for the coming of Web 3.0. This post will highlight the important web design trends that Web 3.0 will drive. Whether or not Web 3.0 is already here, it is time for your company to start considering how it will adjust. The following website design trends will help your business align its digital efforts with the dawn of Web 3.0. You don’t want to be left behind by your competitors.
Semantic Search
Out of all the ways Web 3.0 will impact businesses, semantic search is likely to be the most impactful. Semantic search provides users with greater contextual search results than the traditional keyword-based search results we are used to today. The benefits users will experience as a result of semantic search include:
- The elimination of data silos
- A more enriching web experience
- The end of data monopoly by large corporations
- Improved search engine readability and ranking
Currently, keyword-based search results are not good at parsing the intention of a search query. For example, if you searched for the term “mustang,” you are more likely to see cars than horses. Semantic search will return more relevant results based on the intention of the searcher and the context of the query.
So what can your business do to position itself for the rise of semantic search? First, make sure that the content you are creating for your website is natural and conversational in tone. Semantic search will be geared towards more natural language patterns and not the traditional keyword-based system we are used to currently.
In addition to natural language in your content, you should implement structured data on your website. Structured data is a label for your content. It tells search engines what your content is, and it helps search engines provide better contextual results to searchers.
Augmented Reality and Virtual Reality
If you are familiar with mobile app development technologies, you might be aware that Augmented Reality and Virtual Reality have driven innovation in the mobile landscape. Unfortunately, while these development technologies are being utilized in mobile apps, VR and AR are still underutilized in web development. However, VR and AR will be critical design elements in Web 3.0.
Augmented Reality and Virtual Reality will create experience-based interactions for web users and promote a level of transparency that was previously unattainable online. It doesn’t matter what type of business you operate; AR and VR can be harnessed to provide users with product and service experiences before they make a purchase. These HiTech design elements will give users more information, greater transparency, and help them make purchasing decisions.
Several VR and AR development frameworks are already available and being used in mobile and web app development. Now is the time to start considering the different ways your business can harness the capabilities of AR and VR.
Multimedia Content
Beyond Augmented Reality and Virtual Reality, Web 3.0 will emphasize websites with rich multimedia experiences. When we discuss multimedia content, we are not just talking about embedded videos and alternative forms of content. Web design in Web 3.0 will further emphasize the use of illustrations and additional interactive web content.
Content has always been king on the Internet, but your business should strongly consider creating more multimedia content as Web 3.0 arrives. There are several reasons why there will be a dramatic shift towards multimedia content with Web 3.0, including:
- An increase in the number of voice searches conducted by users.
- We live in a mobile-first world. Users want to be able to easily digest content on the go, which means audio and video content will be valuable alternatives to text.
- Web 3.0 will drive experience-based websites. If you want your website to compete, you need to create interactive, experience-based content.
Web 3.0 will improve many aspects of the web experience for users. If you want to position your company’s website to take advantage of everything that Web 3.0 has to offer, focus on creating more multimedia content for your website.
IoT
One of the most critical promises of Web 3.0 is a ubiquitous Internet or an Internet that can be accessed anywhere and anytime. However, your business doesn’t have to wait for Web 3.0 to take advantage of the ubiquitous Internet. IoT technology has enabled users and businesses to connect to the Internet through a wide range of different devices.
If you want to position your business to take advantage of the hyper-connected aspects of Web 3.0, invest in the Internet of Things. Begin offering experiences for smartwatches, smart speakers, and other connected devices through your website or app to take advantage of everything IoT has to offer.
Final Thoughts on Web 3.0
Web 3.0 is the future of the Internet. While some technologists argue that Web 3.0 is already here, it is clear that the most exciting aspects of Web 3.0 are still on the way. Now is the time to begin positioning your company’s websites and web apps to take advantage of everything Web 3.0 has to offer. If you need help figuring out how to implement blockchain technology or design your web assets for Web 3.0, reach out to an app development partner.
