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Common Product Roadmap Mistakes… Don’t Make Them

  • by Robert Kazmi
  • Posted August 2, 2018
  • PRODUCT MANAGEMENT

Most mobile app product managers understand that the product roadmap can be your best friend, or your worst enemy. But often, the failure of a product can be attributed to mistakes made during the product definition stage – before development even begins. When drafted the right way, the roadmap can help explain how you’ll achieve your vision. And when used in the wrong way, the roadmap can sink you with endless updates, poor UX design, reduced functionality, meaningless features, and commitments that can never be delivered.

Here is a list of common product roadmap mistakes and how to avoid them.

Confusing roadmap with requirements

The roadmap should not include the plan for delivering upon the functionality—nor your list of bug fixes. While it’s important to address these, you should do so on a separate document and incorporate them into your release cycles or sprints as they come up.

Focusing on features

Your roadmap should be more than just a list of features. This is meaningless to most people outside of the development team. The roadmap should make it obvious how things will be improved for your customers, organization, or shareholders. It should tell a convincing and realistic story about the likely growth of your product. Focus on delivering value.

Prioritizing on instinct

Product managers and product people in general have good instincts for their market. But it’s hard to get buy-in based solely on instincts. Instead, it’s best to use a weighted scoring method to derive a numeric value for each feature and item. You should be able to tie everything in the roadmap back to the strategic goals. Instincts are not enough.



Want to make sure you avoid these mistakes, create the perfect product roadmap, and develop a successful product? Koombea can help! Contact us today and tell us about your product, and we’ll get back to you ASAP.

 

Robert Kazmi VP of Sales and Marketing

Disruptive growth sales leader with a passion for helping customers solve complex business challenges with world-class solutions, and developing quota-crushing sales teams.