These mobile applications help consumers use the web in new ways. Sometimes they even bring technologies that were previously only geared towards advanced users to a mainstream audience.
So, if you want to build your own consumer mobile app, where should you start? What should you focus on? Should you finish building the mobile app before you bring it to market?
These are all good questions to be asking at this stage of mobile app development.
How to Begin Building a Consumer Centric App
If you want to build a mobile app that will attract consumers and foster loyal customers, you need to create a user friendly experience that aligns consumer issues and business goals. You should keep the following in mind when considering an enterprise app:
- Align with marketing prior to launch
- Envision the customer journey
- Reach out to an app development partner
- Assess the readiness of your organization
Following this approach can increase productivity in your team and make your enterprise app a reality. Enterprise apps need to focus on consumer affairs. Consumer centric apps are the most successful in the app stores.
Align with Marketing Prior to Launch
One of the biggest mistakes that companies make when building mobile apps is neglecting to get marketing involved early on in the development process.
Developing and releasing your mobile app may seem like the most essential task at hand, but if your enterprise app doesn’t get discovered and attract customers, those factors don’t even matter.
It’s important to get your marketing team involved early so that they can plan the go-to-market strategies for your mobile app. They understand every feature and create the appropriate messaging to ensure business processes are aligned with business goals.
Below are some quick tips on how to market your consumer centric app, prelaunch:
- Start a blog related to your enterprise app, industry, or service, and start a conversation about the problem you’re trying to solve.
- Create a “Coming Soon” web page, equipped with an email opt-in so that you can collect emails and send out value-packed newsletters.
- Create a preview trailer and upload it to YouTube and other social media platforms to generate buzz.
Envision the Customer Journey
If you’ve discovered and defined the problem that your consumer centric app will solve, it’s likely that you’ll want to start developing the mobile app as soon as possible. However, it’s best to resist this urge to rush and carefully think through how people will use your enterprise app, and how it will help with common consumer issues.
First, you need a good understanding of your users. Who are they, and how do you solve their problem and increase productivity? Perform some research, such as distributing a survey to your target demographic, so that you can establish a deep understanding of consumer affairs and concerns.
You can then craft your marketing around these sentiments, which will drive targeted traffic and increase your chances of a successful launch.
Reach out to an App Development Partner
After aligning with marketing and spending time considering how you’ll acquire and retain users, you’ll want to speak with one or several potential app development partners so that you can start figuring out how much your enterprise app will cost to develop.
The nature of your mobile app, its scope, the operating system it will run on, and the type of development partner you’ll require will all determine what you can expect in terms of app development costs.
Assess the Readiness of Your Organization.
Once you have some figures to work with you can assess the readiness of your team and organization from both a financial and resource perspective.
If you’re ready to get started, use the resources below to help you choose the right app development partner, and begin planning the launch of your new solution!
If you’re looking to develop and launch your own mobile application, be sure to check out the following valuable resources:
- Should I Work with an App Development Firm, Agency, or Partner?
- How to SEARCH for an App Development Partner and Not Go Crazy (part 1 and two)
- Conventional vs. Agile Projects: Which Approach is Best?
Don’t hesitate to lean on the industry experience and technical expertise that an app development partner can provide.