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App Development
4 minutes read

Things to Consider When Building a Consumer App

by Jonathan Tarud
App Development
4 minutes read

You interact with consumer apps every day. Just think of Facebook, Uber, Netflix, Google Chrome, and all of your other favorite applications.

These apps help consumers use the web in new ways. Sometimes they even bring technologies that were previously only geared towards advanced users to a mainstream audience.

So, if you want to build your own consumer web application, where should you start? What should you focus on? Should you finish building the app before you bring it to market?

These are all good questions to be asking at this stage of the planning and development process.

How to Begin Building a Consumer App

Align with Marketing prior to launching your app.

One of the biggest mistakes that companies make when building web apps is neglecting to get marketing involved early on in the development process.

Developing and releasing your web app may seem like the most essential task at hand, but if your app doesn’t get discovered and used, those factors don’t even matter.

It’s important to get your marketing team involved early so that they can plan the go-to-market strategies for your app, and so they understand every feature and can create the appropriate messaging for their communications and promotions.

Below are some quick tips on how to market your consumer web app, prelaunch:

  • Start a blog related to your app, industry, or service, and start a conversation about the problem you’re trying to solve.
  • Create a “Coming Soon” web page, equipped with an email opt-in so that you can collect emails and send out value-packed newsletters.
  • Create a preview trailer and upload it to YouTube and other social media platforms to generate buzz.

Meticulously think through how you’ll acquire and retain users.

If you’ve discovered and defined the problem that your consumer app will solve, it’s likely that you’ll want to start developing the app as soon as possible. However, it’s best to resist this urge to rush and carefully think through how people will use your product, and how you can get them to keep using it.

First, you need a good understanding of your users. Who are they, and how do you solve their problem? Perform some research, such as distributing a survey to your target demographic, so that you can establish a deep understanding of what they’ll find valuable.

You can then craft your marketing around these sentiments, which will drive targeted traffic and increase your chances of a successful launch.

Reach out to an app development partner to discuss costs.

After aligning with Marketing and spending time considering how you’ll acquire and retain users, you’ll want to speak with one or several potential app development partners so that you can start figuring out how much your app will cost to develop.

The nature of your app, its scope, and the type of development partner you’ll require will all determine what you can expect in terms of app development costs.

Assess the readiness of your team or organization.

Once you have some figures to work with you can assess the readiness of your team and organization from both a financial and resource perspective.

If you’re ready to get started, use the resources below to help you choose the right app development partner, and begin planning the launch of your new solution!

Valuable Resources

At Koombea, our team of qualified and experienced developers have built countless successful consumer apps for companies of all sizes, and across a variety of industries.

If you’re looking to develop and launch your own consumer app, be sure to check out the following valuable resources:

We pride ourselves on the consultative approach we take with clients. Contact us today to begin discussing your next consumer app development project!