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5 minutes read

Ingenious Ways in Which Brands Are Using the Internet of Things

By Jose Gomez
By Jose Gomez
App Development
5 minutes read

The Internet of Things (IoT) is revolutionizing many industries. At Koombea we’ve discussed many of its implications for diverse sectors like FinTech, Retail or MedTech, but we thought it might be interesting to also analyze how brands are using it to drive their innovations. Small and large companies alike are creating new ways to solve problems thanks to the possibilities of IoT. 

In this post we discuss how some brands are driving innovation by combining traditional business processes with IoT technologies and creativity. Using special devices, companies can now gain in efficiency through real-time information and task automation. No matter the size of your company, your brand can use IoT as a leverage point to innovate and deliver greater value to customers. 


IoT is usually associated with the digital world and the internet, so much that we tend to forget that it can be used for some of the most basic things like food. Arable is an AgTech company that focuses on redefining agriculture through the use of special beacons for obtaining real-time data. Having this information allows for smart decision making. Not only does it help farmers to monitor crop conditions. It also helps them calculate important metrics through its data analysis platform. This way, risks can be reduced and efficiencies maximized.

Thanks to Arable, farmers are able to know in detail the state of their crops. Whether they need to measure specific conditions or just run routine tasks, it is one of the best tools available. Arable is without a doubt one of the brands that are taking advantage of IoT’s potential by fusing it with creativity.

General Electric

This brand does not need an introduction. The question with GE is not if it is innovating, but rather in which of its many business units are the best IoT innovations coming from. Amongst the many of them, we would like to mention GE’s public utility solutions. These stand out as some of the most powerful solutions for the public utilities sector. 

One of these tools is Predix. Although it is a general industry tool, it has found a powerful niche in public utilities. Thanks to IoT’s real-time monitoring of user’s consumption, utility companies are able to process large amounts of data to optimize how grids and networks work. With Predix, companies can simplify their data collection process while at the same time handling the challenges of data infrastructure connectivity. Thanks to these functionalities, utilities can optimize their operations, business, and asset performance management. Not bad for a company that is more than 100 years old. 


MedTech is one of the industries where IoT has literally had a life changing impact. Bloomlife is part of this medical revolution. Through its remote prenatal care platform, it is giving women and doctors the possibility to monitor pregnancies in a way never seen before. By combining elements from data science with prenatal medical care it is now possible to watch the evolution of a pregnancy in a remote way. 

Bloomlife describes its IoT solution as one that aims to increase access to maternal and fetal health services, empower women by giving real-time feedback and education, facilitate trust-building between doctors and patients, and improve risk stratification through better data and personalization.  


Yes, although you might not believe it, cities are also brands. Just look at some powerful city brands like Paris or London and all that they represent. However, when it comes to innovation, few are as powerful as Barcelona. The city started to implement in 2012 responsive IoT technologies throughout its public transport, waste management, and street lighting systems. Now, Barcelona is considered one of the top smart cities in the world. Implementing IoT technologies has allowed it to improve its citizens’ quality of life. 

Probably the best example of how the city has made use of IoT technologies in favor of its brand is through its public transportation system. Just to mention a specific case, consider bus stops. Digital bus stops were implemented so that passengers could check if there was an update on their route. Charging ports and free wifi was also implemented so that people could download apps to learn more about the city. The experience of riding a bus was transformed into a totally different one. 


Even driving could not escape the power of IoT. Zendrive is one of the brands leading the change in how we drive. It promotes itself as a hardware-free solution that can detect touchpoints through smartphone movements and collisions, helping improve fuel efficiency, mitigate risks and more thanks to its data captures. The collected data allows app developers to personalize each individual user’s driving style in order to recognize patterns and establish the necessary corrective actions. Thanks to it, apps can be developed that can use reliable data on how someone drives. 

Amazon Go 

We couldn’t leave Amazon Go out of this list. This brand is Amazon’s grocery store designed to work with a just walk out system. Thanks to IoT beacons and the store’s app, it is possible to detect what customers take from the shelves, adding the items to their cart, and then proceeding to checkout once the customer leaves the store. Although it is still an experiment, the store is revolutionizing how grocery stores work. Its technology falls under the category of what has been called the Intelligence of Things.


There are many ways in which brands can take advantage of IoT technologies. No matter the industry, creativity opens up possibilities to develop new and innovative products and services that will contribute to the world’s digital transformation. 

At Koombea we have the experience to help you develop that IoT technology that can strengthen your brand as one of the leaders of the market. Don’t let others be ahead of you. Contact us for a free consultation.

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