# Nab

> A prototype turned into a Progressive Web App aggregating 25+ vendors, and four Indigo Awards.

Source: https://www.koombea.com/work/nab/

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A prototype turned into a Progressive Web App aggregating 25+ vendors, and four Indigo Awards.


## The problem

Nab had a basic prototype and a clear ambition. CEO Mike White did not want a minimum viable product, he wanted what he called a Minimum Lovable Experience: something collectors would actually enjoy using.

The platform also had to aggregate more than 25 vendors while staying inside a budget that would not stretch to a US agency rate card.


## What we built

A Progressive Web App acting as a community hub for pop and geek culture collectibles, aggregating new releases from Walmart, Target, Best Buy and Barnes & Noble alongside niche stores, across toys, games, movies, comics and vinyl.

Design decisions included non-invasive advertising, straightforward category navigation, social sharing and follows, personalisation, streamlined onboarding, and an accessibility focus.


"It is impossible for us to comprehend everything there is to know about developing a product like Nab. The Koombea team had the technical knowledge for things like usability tests and design. They definitely helped us figure out what worked and what didn't."

Mike White, CEO, Nab


## What happened

- Four Indigo Design Awards within months of launch: Gold in Mobile Interaction and Experience 2020, and Silver in UX Interface and Navigation, Interactive Design, and Website Design
- The CEO noted the engagement was significantly more affordable than similar US companies
- The team delivered on everything and added extra value, in the client's words

## Delivery notes

Stack: Progressive Web App.

Delivered as a committed scope, estimated in story points and priced before work began.