A minimum lovable experience.
A prototype turned into a Progressive Web App aggregating 25+ vendors, and four Indigo Awards.
25+ vendors in one progressive web app
The problem
Nab had a basic prototype and a clear ambition. CEO Mike White did not want a minimum viable product, he wanted what he called a Minimum Lovable Experience: something collectors would actually enjoy using.
The platform also had to aggregate more than 25 vendors while staying inside a budget that would not stretch to a US agency rate card.
What we built
A Progressive Web App acting as a community hub for pop and geek culture collectibles, aggregating new releases from Walmart, Target, Best Buy and Barnes & Noble alongside niche stores, across toys, games, movies, comics and vinyl.
Design decisions included non-invasive advertising, straightforward category navigation, social sharing and follows, personalisation, streamlined onboarding, and an accessibility focus.
It is impossible for us to comprehend everything there is to know about developing a product like Nab. The Koombea team had the technical knowledge for things like usability tests and design. They definitely helped us figure out what worked and what didn't.
What happened
- Four Indigo Design Awards within months of launch: Gold in Mobile Interaction and Experience 2020, and Silver in UX Interface and Navigation, Interactive Design, and Website Design
- The CEO noted the engagement was significantly more affordable than similar US companies
- The team delivered on everything and added extra value, in the client's words
Delivery notes
Stack: Progressive Web App.
Delivered as a committed scope, estimated in story points and priced before work began.
Bring us the backlog.
In 30 minutes, we will show you what a Pod would ship first and how we would price it.