Bounce rate down 90%. NPS of 70.
A Frankenstein eCommerce platform replaced on Shopify. Bounce rate fell 90% and NPS reached 70.
The problem
Do It Center described their existing eCommerce platform as a Frankenstein: confusing UI, a multi-step checkout, minimal product information, and complete dependence on outside vendors for basic updates.
The cost was concrete. Promotions such as Black Friday were missed because changes could not be made in time, and the only analytics available were traffic counts.
What we built
A complete Shopify commerce platform with unified order and inventory management, integrated point-of-sale and accounting, personalised customer experiences, and omnichannel purchasing including buy online and collect in store.
The store was built responsive across desktop and mobile, with the operations layer treated as the substance of the project.
The intermediate custom application that Koombea built so that Shopify can communicate with our back office is definitely the engine that powers everything we do.
What happened
- Bounce rate decreased by 90%
- Net Promoter Score reached 70, rated Excellent for the hardware industry, with double-digit growth every month
- Average purchase is 5X higher than in physical stores
- 75% of online transactions were for in-store pickup
- Five Indigo Design Awards for the site
Delivery notes
Stack: Shopify, POS and accounting integration.
Capabilities applied: Product Engineering, Integrations and Data. Delivered as a committed scope, estimated in story points and priced before work began.
Bring us the backlog.
In 30 minutes, we will show you what a Pod would ship first and how we would price it.