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The size of the SaaS market has grown exponentially over the last few years. In 2016, it was evaluated at $38billion, with a forecasted increase to $75billion by 2020.

With such a huge market, opportunities to innovate are endless.
But how can product teams make sure their product is what users actually want?
Is demand the only criteria to determine the success of a product?
What are the metrics SaaS owners should ACTUALLY focus on?


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In this webinar, our expert panel of speakers will get to the bottom of the most common issues and give practical advice on how to:


  • Properly research the market and understand your users’ needs prior to, during the development process, and after launch,
  • Activate and engage users during the onboarding process,
  • Choose the right business and pricing model,
  • Develop a customer-centric plan for your marketing strategies,
  • Avoid common pitfalls when hiring a development team to build your product,
  • Focus on the right metrics and predict business performance.


With over 12k competitors in the SaaS space, knowing which metrics to follow & how to decrease churn rates is KEY.


Why do you NEED this webinar?

  • You don’t want to be part of the 80% SaaS apps that fail before even getting profitable.
  • You have yet to find the right business model for your SaaS.
  • Acquiring and retaining users are your biggest struggles.
  • You don’t know how to deal with increasing competition.
  • Even though your metrics show growth, you’re not seeing an impact on revenue.
  • You have issues with accelerating and/or expanding your product roadmap.


Don't miss out on getting your questions answered! 

At the end of the webinar, we'll have a 10-minute Q&A session where you can ask the speakers for advice.

You can also ask your questions on Twitter! Tweet at us with the hashtag #CraftInnovativeSaaS for fast comments. 

Registering to this webinar gets you the chance to learn from our amazing speakers, ask them questions about your specific problems AND have the deck and recording sent to you afterwards, to re-watch whenever you need expert advice.

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