# Koombea Attends SXSW in SoDA Session Digital Panel

> We are happy to announce that Kate Swanberg, Director of Product Marketing at Koombea, will be at SXSW this year speaking on an online live stream panel…

Source: https://www.koombea.com/press/koombea-attends-sxsw-in-soda-session-digital-panel/
Published: 2015-03-10
Author: Robert Kazmi

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Today everything is digital. With Apple Pay, Google and Bitcoin Wallets taking over with NFC technology, it seems that just about everything we used to have in our pockets (cell phones and leather wallets) are just about obsolete.

For those who are looking to build or build upon these products, it takes a lot of tech knowledge and a lot of help with development and user validation. **So what does it take to build something in the digital world**? How do marketing and advertising change, as we start to sometimes leverage the digital more than the traditional methods?

We are happy to announce that **Kate Swanberg, Director of Product Marketing** at **Koombea**, will be at **SXSW** this year, on an **online live stream panel with our partner at SoDA Sessions**.

You do not need to be in the room. The panel streams online.

If you are coming, [say so on X](https://twitter.com/intent/tweet?text=Just+registered+for+the+SoDA+Session+%22Adapting+to+Human+Behavior+in+the+Connected+Age%22.+See+you+there%21+http%3A%2F%2Fkoom.be%2F1C53VkS+via+%40koombea&source=clicktotweet&related=).

**Where in the world is Team Koombea?**

[Ping Kate](mailto:kate@koombea.com) at [SXSW SoDA Session](https://www.eventbrite.com/e/soda-session-adapting-to-human-behavior-in-the-connected-age-tickets-8369614743?utm_content=buffer1d417&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) March 13-18th in Austin, Texas.

[Ping Ellie](mailto:ellie@koombea.com) at the [Johnson Women in Tech Panel](https://web.archive.org/web/20150305011016/http://www.johnsonwomenintech.com:80/panelists.php) March 20th at Cornell University.

[Ping Jonathan](mailto:mvp@koombea.com) at [MicroConf 2015](http://www.microconf.com/) April 13-14th in Las Vegas, Nevada.