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Why is it so important to focus on customer experience for SaaS businesses?

The answer may lie in this staggering statistic:

It is six to seven times more expensive to attract a new customer than it is to retain an existing one. – ThinkJar

Just think about how much money you could save by devoting more time and effort to providing a great experience to your current users, thus the importance of CX as a competitive advantage.

On this podcast you will learn:

  • What CX looks like for SaaS companies.
  • The importance of having a strong customer success strategy.
  • The benefits of providing proactive customer service.
  • How to use social media to support your CX efforts.
  • The benefits of customer journey mapping
  • And much more...

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