Why is it so important to focus on customer experience for SaaS businesses?
The answer may lie in this staggering statistic:
It is six to seven times more expensive to attract a new customer than it is to retain an existing one. – ThinkJar
Just think about how much money you could save by devoting more time and effort to providing a great experience to your current users, thus the importance of CX as a competitive advantage.
On this podcast you will learn:
- What CX looks like for SaaS companies.
- The importance of having a strong customer success strategy.
- The benefits of providing proactive customer service.
- How to use social media to support your CX efforts.
- The benefits of customer journey mapping
- And much more...