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There are various alternatives to strengthen your business presence on the web. Small businesses usually prefer to play it safe and concentrate their efforts mostly on social media. Those that want to stand out from the crowd and have the necessary resources prefer to invest on their own website. This is one of the smartest decisions…

Half of all the website traffic worldwide occurs through mobile devices, and businesses are taking notice of this fact. Users are opting to do everyday chores like reading the news or buying new products directly from their mobiles rather than through desktop computers or tablets. Thanks to new technologies like Progressive Web Apps (PWA), your business…

At Koombea we believe that the Ruby on Rails (RoR) framework is one of the best alternatives these days to build great apps. In fact, we like it so much that in this post we explain why RoR is a great web and mobile app development framework.  In a previous post I discussed three features that…

At Koombea we’ve been working with Ruby on Rails (RoR) for more than ten years. One question I get asked frequently is ‘What is Ruby on Rails used for?’. This is a hard question to answer because there are many ways in which it could be interpreted. However, as difficult as it is, there are some…

Everyone wants to increase their conversion rate. Websites are designed around the idea of turning a passive visitor into an active user, helping the audience take the next step. Your website’s conversion rate tracks how many visitors actually become buyers. For instance, if your site sees 200 visitors every month, and makes 50 sales, that leaves…

You know the old saying…”It takes a thief to catch one.” Well, there’s nowhere in the business world that that applies to more than cybersecurity. As hacking and cybercrime rise in frequency and sophistication, security teams are starting to turn to reformed hackers to give them special insight on how these criminals exploit weaknesses and find…

When it comes to app development, it’s likely your first thoughts are towards concept and niche. Maybe you’re thinking of a FinTech app that helps users manage debt, or a MedTech app that helps monitor blood sugar. Whatever the type of app you’re interested in building, you’ll have to decide if you want to build a…

Technology moves fast. The digital landscape today barely even resembles what it did even ten years ago, and it’s hard to compete without being up to date on what’s happening. Progressive web apps (PWA’s), and the unique way they’re developed, are at the forefront of the digital landscape. It’s the perfect example of how rethinking the…

Developing a top-notch website for your brand during the web development phase isn’t a luxury or future indulgence…it’s an absolute necessity. Any potential client will always use the initial impression of your web design to judge how professional and skilled you are, so you can’t afford to present them with an inferior website. There are six…

WordPress has been around for 15 years and is a very sophisticated and customizable platform for projects from simple to super technical. WordPress powers 27% percent of all websites and it is the most used content publication platform in the world. So if you’re thinking about launching your new website you’re in good hands with WordPress’s…