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Traditional retailers have been facing intense competition over the last few years. Digital technology means that physical distance is no longer a barrier for shopping with the competition, not to mention that online-only retailers have been able to slash the overheads faced by physical stores. Mobile app usage is also now playing a big role in…

Shoppers today are empowered shoppers. Mobile technologies have given them more knowledge prior to purchase than ever before. Always being connected, shoppers today use mobile to make informed purchase decisions, and as a result, new marketing methods are being employed by retailers worldwide. It was not planned. It was born from necessity. Ecommerce and shopping via…

Mobile applications have taken the world by a storm and by the looks of it, there’s no going back. Even banks have been adopting and using mobile apps to provide better customer experience and as a point of differentiation against competitors. In order to capitalize on this new technology and increase online sales, retail stores over…

The Retail Industry has embraced the world of mobile apps like no other sector. Testimony to the state is a recent report by TechCrunch that mentions the stellar growth of 174% year over year for shopping and lifestyle native apps. However, the proof of the pudding is not in the numbers, but in the quality of…