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The process of building and launching a new app is a work in progress, in which thousands of dollars are spent on research, development, design, and testing to ensure the quality of the product. Unfortunately, more often than not, the question of how to properly market the product is left unanswered. Eventually, resources are spent on…

Have you ever heard the term “nothing new under the sun”? It’s actually a term used by King Solomon to illustrate that everything goes around and ends up happening again. How does this term relate to product management? Allow me to illustrate. Everything! New trends are constantly emerging in the product world, whether they are digital,…

Take a moment to think about your current marketing strategy. Is your website optimized for the mobile web? Are you active on social media? If not, it’s time to prep your business for the “Mobile Year.” 2014 introduced many advancements in mobile such as Apple Pay with branded content marketing. As these trends continue to evolve, startups,…

Cheers! You are accepted… :) These days, an exciting occasion for any startup is to get accepted into accelerator programs. The accelerator incubator’s sole purpose is to foster extreme and rapid growth for the startups they’ve added to their portfolios. And it’s happening left and right for startups today. Mobile app startups are at the forefront…

We are living in a very special and dangerous time in history. Scientific breakthroughs. Advanced technological innovations. All of these things are being generated at an all-time high velocity. And they’re creating opportunities which truly make this time in history remarkable to be in. Today’s technologically advancing and new standard in communication has created the most…

This blog was originally posted on Invisionapp, to view the original article, click here. Conservative estimates are placing the app market at 25 billion dollars, but as industries begin to build out digital and find new ways to engage with customers, this number is bound to explode. So, how can a design and development agency make…

“Faith is taking the first step even when you don’t see the whole staircase.” - Martin Luther King, Jr. When I think about all the startups that we have worked with, some with powerful success and others that hybrid into something else, I often think that tenacity and faith are more related to success than execution.…

Every company needs marketing. In these days, digital marketing is a must. It might even be the only marketing you want if your potential clients or customers are primarily online. Some people will write out a detailed marketing plan that will continuously change as long as that product or service is around. You get data instantaneously,…