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Launching a new app is not easy. You’ve probably put a whole lot of time and monetary investment into building an app that you hope will be a winner with your target market. But, actually reaching people and acquiring new users is a huge challenge. It’s especially so if you’re starting from scratch. You need to…

What makes an app successful and engaging for users? You’ll probably have a few different thoughts on that question, depending on the type of app you’re thinking of, but one aspect that is universal across apps is designing a great user experience (UX). A core part of UX is focusing your app content so that the…

Do you have apps in the Apple App Store? Since October 10, 2016, Apple has offered search ads in the app store and it looks as though they’re probably here to stay. If you do a quick search for an app, you’ll find that the top results are almost always ads for related apps. Apple promotes…

Whether you’re creating a web app or a mobile app, there’s plenty of room in the B2B space for apps that solve the problems of business owners and managers. In some respects, creating an enterprise application is a better model. Your customers are willing to spend money to simplify their process and save time, and they…

If you’ve just invested time and money into creating a new app, your next priority is going to be to promote it as widely as you can to grow your users. app marketing Effective app marketing means you’ll be covering a number of channels, both traditional and newer, while honing your messaging to attract the right…

Unless you’ve been MIA for a few years, you’re probably already well aware of the impact content marketing has been having for businesses. A Content Marketing Institute survey found that 76% of B2C organizations are using content marketing, though the discipline is still relatively young and developing for many of them. App owners are also turning…

Every business is concerned with monitoring metrics for any app they create. You have goals for the uptake and usage of your app and someone probably has KPIs around them. Vanity metrics These days, there is more data than ever available to businesses to analyze and gather results. There are dozens of metrics you could be…

Predictive analytics are by no means a new trend, though you may have heard more talk returning to the benefits of using them lately. Marketers and other business functions responsible for making plans based upon predictions extrapolated from past performance have been using predictive analytics for years. Take a look at this definition from SAS: “Predictive…

Can you account for where every contact or sale a customer makes with your organization comes from? This is one of the big challenges for CMOs; no one can attribute all revenue with absolute accuracy. As Bob Evans from Oracle points out, attribution is a major issue for CMOs. Understanding the precise channels and numbers for…

At 9 AM, the average person has already updated their social media feed, checked their RSS feeds for interesting news, shot out a few texts, had their morning cup of coffee, and is ready to get started with work. Today we live in a hyper-connected world where everyone can see everything around them. Learning to harness…