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Cracking the code to user engagement is key to avoiding the mobile app graveyard. From your app’s first impression, to your product offering and on-boarding process, every aspect plays an important role when it comes to keeping your users engaged and coming back for more. In fact, the rise of mobile applications like Nike+ or even…

Building a new SaaS is quite a task. From conception to execution, you want to create something useful, something which customers will flock to and recommend to others. The thing is, so does every other SaaS founder out there and there are a lot of them. The situation is only projected to explode further, with research…

As a SaaS you’re concerned with several metrics which denote whether or not you are successful. One of those key concerns for every SaaS is churn — the percentage of customers who cancel. For early stage SaaS, growth is a major focus and often given more attention than anything else. It’s understandable really; many are racing…

Customer experience (herein referred to as CX) is crucial for your app. We probably don’t have to twist your arm for you to realize that what your users' experience inside your applications bear a great deal of usability and engagement. But what about your revenue? Sure, anyone would probably say that a poor user experience may…

Product managers often find themselves with a rather unenviable task. While slicing and dicing their way through competing priorities and requests from different stakeholders, they somehow have to make sense of it all and prioritize the features for an app build. It’s often a delicate balance. If you’re in a larger company with multiple stakeholders, you’re…

2016 has shaped up to be another interesting year of advances in the technology field. You might remember having watched futuristic cartoons such as The Jetsons previously; technological developments are now heading even closer to some of the “fantasy” ideas of that show. We might not quite have a housemaid robot in every home, but artificial…

Making decisions in today's business world is increasingly complex, and clarity is a bit of a scarce commodity at times. No decision or strategy will ever be guaranteed, but one of the things you can do to minimize risk and find new streams of revenue is to use big data as a weapon in your arsenal.…

So many cliché terms are synonymous with motivation and self-help products out there. “Live life to the fullest”, “get everything you want out of life”, “love what you do and you’ll never work a day in your life”, and perhaps the most well-known: Achieve a “work-life balance”. We’re not motivational speakers and can’t sell you our…

Customer or consumer experience (CX) has evolved many times throughout the years of interacting with patrons. The personal and tailored era in the 20’s and 30’s, the mass production and impersonal sales teams of the 80’s and 90’s, and, of course, the dot com boom of e-commerce. However, there is a new element to CX that…

Your personal data is in the hands of hackers (most likely). You can be the most thoughtful person when it comes to identity protection, but it won’t help you. In 2014, over 1,000,000,000 individuals had private data hacked (that’s a billion, for those counting). Sure, there were a lot more cases of direct identity theft from…