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Building an app for your local business, or building local content into your app makes a lot of sense for many businesses. Why? The mobile market is becoming increasingly dominant with app usage having grown 90% since 2013 according to Comscore. Understanding how local mobile apps are developing along with increasing mobile use is key. It…

If you are a SaaS, your on-boarding process is one of the critical elements for ensuring user engagement and reducing the chance of churn. A positive on-boarding experience gives the customer a good impression of your SaaS and sets them up to achieve their goals from it. By contrast, a negative on-boarding experience, where the customer…

All software development projects start as an idea. Here at Koombea, we quote a lot of development projects from small prototypes to large enterprise software projects. Development “quotes” seem easy enough on the outside, but all experts know the more information you have, the more information you can give. Since the proof is in the pudding,…

Cracking the code to user engagement is key to avoiding the mobile app graveyard. From your app’s first impression, to your product offering and on-boarding process, every aspect plays an important role when it comes to keeping your users engaged and coming back for more. In fact, the rise of mobile applications like Nike+ or even…

Building a new SaaS is quite a task. From conception to execution, you want to create something useful, something which customers will flock to and recommend to others. The thing is, so does every other SaaS founder out there and there are a lot of them. The situation is only projected to explode further, with research…

As a SaaS you’re concerned with several metrics which denote whether or not you are successful. One of those key concerns for every SaaS is churn — the percentage of customers who cancel. For early stage SaaS, growth is a major focus and often given more attention than anything else. It’s understandable really; many are racing…

Customer experience (herein referred to as CX) is crucial for your app. We probably don’t have to twist your arm for you to realize that what your users' experience inside your applications bear a great deal of usability and engagement. But what about your revenue? Sure, anyone would probably say that a poor user experience may…

Product managers often find themselves with a rather unenviable task. While slicing and dicing their way through competing priorities and requests from different stakeholders, they somehow have to make sense of it all and prioritize the features for an app build. It’s often a delicate balance. If you’re in a larger company with multiple stakeholders, you’re…

2016 has shaped up to be another interesting year of advances in the technology field. You might remember having watched futuristic cartoons such as The Jetsons previously; technological developments are now heading even closer to some of the “fantasy” ideas of that show. We might not quite have a housemaid robot in every home, but artificial…

Making decisions in today's business world is increasingly complex, and clarity is a bit of a scarce commodity at times. No decision or strategy will ever be guaranteed, but one of the things you can do to minimize risk and find new streams of revenue is to use big data as a weapon in your arsenal.…