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User churn is one of the great enemies for all SaaS. SaaS Churn While an average churn rate of around 5% annually is expected by most, many are facing numbers much higher than that and are looking for strategies to bring them down. Of course, retention rates go hand in hand with churn. Every SaaS that…

Are you a product manager dealing with the development of new apps? One of the hazards of the job is a tendency for scope creep to make an appearance at some point. It often comes in a little at a time, then suddenly in the form of a major change in direction. As users of the…

If you’re in the product development business, there is almost always a “runway” to consider for any new product under construction (unless your company really does have an open wallet!). “Runway” is not just a large paved area at an airport or found at the fashion shows in Milan. In the context of product development, it…

Building an app for your local business, or building local content into your app makes a lot of sense for many businesses. Why? The mobile market is becoming increasingly dominant with app usage having grown 90% since 2013 according to Comscore. Understanding how local mobile apps are developing along with increasing mobile use is key. It…

If you are a SaaS, your on-boarding process is one of the critical elements for ensuring user engagement and reducing the chance of churn. A positive on-boarding experience gives the customer a good impression of your SaaS and sets them up to achieve their goals from it. By contrast, a negative on-boarding experience, where the customer…

All software development projects start as an idea. Here at Koombea, we quote a lot of development projects from small prototypes to large enterprise software projects. Development “quotes” seem easy enough on the outside, but all experts know the more information you have, the more information you can give. Since the proof is in the pudding,…

Cracking the code to user engagement is key to avoiding the mobile app graveyard. From your app’s first impression, to your product offering and on-boarding process, every aspect plays an important role when it comes to keeping your users engaged and coming back for more. In fact, the rise of mobile applications like Nike+ or even…

Building a new SaaS is quite a task. From conception to execution, you want to create something useful, something which customers will flock to and recommend to others. The thing is, so does every other SaaS founder out there and there are a lot of them. The situation is only projected to explode further, with research…

As a SaaS you’re concerned with several metrics which denote whether or not you are successful. One of those key concerns for every SaaS is churn — the percentage of customers who cancel. For early stage SaaS, growth is a major focus and often given more attention than anything else. It’s understandable really; many are racing…

Customer experience (herein referred to as CX) is crucial for your app. We probably don’t have to twist your arm for you to realize that what your users' experience inside your applications bear a great deal of usability and engagement. But what about your revenue? Sure, anyone would probably say that a poor user experience may…