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It’s a perennial question asked by businesses and app developers everywhere: which app platform should you be focusing your efforts on? This is especially true if your preference is to launch on one first and test the waters before committing to a second platform. If you choose a development team with skills across different platforms, they…

The mobile era is here and design trends are stepping up when it comes to mobile UX. If you want to reach a wider audience in a mobile connected world, then designing for a great mobile user experience is very important. Even if you created a website or app with mobile in mind three years ago,…

User churn is one of the great enemies for all SaaS. SaaS Churn While an average churn rate of around 5% annually is expected by most, many are facing numbers much higher than that and are looking for strategies to bring them down. Of course, retention rates go hand in hand with churn. Every SaaS that…

Are you a product manager dealing with the development of new apps? One of the hazards of the job is a tendency for scope creep to make an appearance at some point. It often comes in a little at a time, then suddenly in the form of a major change in direction. As users of the…

If you’re in the product development business, there is almost always a “runway” to consider for any new product under construction (unless your company really does have an open wallet!). “Runway” is not just a large paved area at an airport or found at the fashion shows in Milan. In the context of product development, it…

Building an app for your local business, or building local content into your app makes a lot of sense for many businesses. Why? The mobile market is becoming increasingly dominant with app usage having grown 90% since 2013 according to Comscore. So the trend for developing local mobile apps is growing in line with mobile use…

If you are a SaaS, your on-boarding process is one of the critical elements for ensuring user engagement and reducing the chance of churn. A positive on-boarding experience gives the customer a good impression of your SaaS and sets them up to achieve their goals from it. By contrast, a negative on-boarding experience, where the customer…

All software development projects start as an idea. Here at Koombea, we quote a lot of development projects from small prototypes to large enterprise software projects. Development “quotes” seem easy enough on the outside, but all experts know the more information you have, the more information you can give. Since the proof is in the pudding,…

Cracking the code to user engagement is key to avoiding the mobile app graveyard. From your app’s first impression, to your product offering and on-boarding process, every aspect plays an important role when it comes to keeping your users engaged and coming back for more. In fact, the rise of mobile applications like Nike+ or even…

Building a new SaaS is quite a task. From conception to execution, you want to create something useful, something which customers will flock to and recommend to others. The thing is, so does every other SaaS founder out there and there are a lot of them. The situation is only projected to explode further, with research…