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Are you on a quest to develop the “perfect” app? Most people getting an app developed have goals for it to be a wild success, but in a highly competitive market, of course that’s not easy. Successful apps readily come to mind because they tend to be so prolific, however the large number of unsuccessful apps…

In most cases, it takes a lot of work to get to the point where you’ve signed companies up for your enterprise app. Marketing has focused on honing their message and targeting the right audience, while sales has worked on the pitch and close. Job done, right? Wrong. Not if you want long-term success for your…

What is the purpose of an app? Does it streamline a manual task? Help people to take their work with them? Sell products? Provide entertainment? The answer can be many and varied, but a key purpose which should unite all apps is to deliver unique value to the user. If you’re building another “me too” app…

As mobile use has expanded beyond desktop, so too has the expectation that mobile user experiences catch up and provide a more favorable format. In the past, a default approach by designers may have been to scale down what they had created for a desktop website and simply make it mobile responsive. Now however, you are…

How does your enterprise have apps developed? outsourcing app development You’ve got a number of issues to consider when it comes to any kind of development work, with an early decision being, who’s going to create this? Many enterprises have resources available in-house, but this doesn’t make developing internally the automatic decision. In fact, many are…

When you think about app development for enterprise, what strikes you as an area which is inefficient? x Traditionally, the goal of enterprise was always to develop the perfect piece of software from start to finish before releasing to customers. This means that finished products were often based on what people thought they should be, rather…

There are a number of things to consider when building a new app for your organization. We’re all aiming to create something which will be popular with customers and readily used. If we want to easily attract new customers and importantly, hang onto them once we’ve got them, we need to consider the right features and…

In the app development world, one of the key challenges is to ensure that you’re focusing on the right things.Overdevelopment Your scoping and feature identification really needs to be on-point so that you’re not scattering your resources and ending up in a situation where you’ve overdeveloped your app. How do you make sure you narrow your…

It’s a perennial question asked by businesses and app developers everywhere: which app platform should you be focusing your efforts on? This is especially true if your preference is to launch on one first and test the waters before committing to a second platform. If you choose a development team with skills across different platforms, they…

The mobile era is here and design trends are stepping up when it comes to mobile UX. If you want to reach a wider audience in a mobile connected world, then designing for a great mobile user experience is very important. Even if you created a website or app with mobile in mind three years ago,…