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The day-to-day battlefield management and leadership of a SaaS company demands data-based decision-making. This fact holds true regardless of the stage in which you are at your startup. Interestingly, if you don’t understand these important SaaS metrics, you’ll have a lot of factors against you without knowing it. Some of the key disadvantages that could be…

The concept of building third-party integrations is quickly shifting from being thought of as an added value to becoming a critical element in the SaaS landscape. In fact, a successful integration ecosystem has the power to influence many aspects of the business, including customer satisfaction, retention, and churn rates. Perhaps you’ve just started thinking about adding…

Are you a bitcoin owner? Whether you are or not you’ve probably heard of it and other cryptocurrencies that have been gathering a following. The technology behind these is nothing short of a revolution for how business can be done. Blockchain technology. While this is often a difficult one to get your head around, the open…

This post was originally posted by our colleague Shantal Erlich on the Saasler blog, you can find related topics here. If you are in any way connected to the SaaS world, you are part of a booming industry that doesn’t seem to be slowing down. The rise of cloud-based services and software innovations has reinvented the…

The company that was to become the first SaaS startup began business in 1995 as a packaged software business, selling floppy disks and CD-ROMs. Remember those? The chances are if you do, you’re probably from a generation older than today’s digital natives. It wasn’t until 2001 that Concur made the transformation to a company resembling the…

This post was originally posted by our colleague Carlos Contreras on the Saasler blog, you can find related topics here. An integration can be explained as a “communication channel” that generally works both ways (input/output) for the exchange of information between two applications. In the case of SaaS applications, which are expected to offer a portfolio…

Whether you’re developing an app in-house or outsourcing to an external team, there’s an important question you should ask: “How will you test my app?” You can have the world’s best developers at your disposal, but building a good app takes more than their ability to write impeccable code - it’s about delivering a user experience.…

Is your company making the leap into building a consumer-facing app? This is often a key step on the path to becoming a “digital” organization, and perhaps one of the more obvious initiatives for the company. We work with a number of organizations of varying size and one of the big questions that has to be…

Business would be easy if it weren’t for your competitors. In an ideal world, you’d have your corner of the market sewn up and would be, with little effort drawing in hordes of eager new customers. Unfortunately, for most businesses, this is fantasy. In real life, you need to be constantly paying attention, remaining hungry and…

Is your company going through a “digital transformation?” The question of how to successfully navigate companies into the digital era is being debated in boardrooms across the world. It’s not a question of whether it’s the right thing to do or not, it’s how to make the move because without doing so, the company will be…