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Business would be easy if it weren’t for your competitors. In an ideal world, you’d have your corner of the market sewn up and would be, with little effort drawing in hordes of eager new customers. Unfortunately, for most businesses, this is fantasy. In real life, you need to be constantly paying attention, remaining hungry and…

Is your company going through a “digital transformation?” The question of how to successfully navigate companies into the digital era is being debated in boardrooms across the world. It’s not a question of whether it’s the right thing to do or not, it’s how to make the move because without doing so, the company will be…

What are your key goals for an app development project? We all want to produce a quality app that resonates well with users, but when it comes to the actual development period of the app, most will want “on time and within budget” to be key goals of the app too. This really isn’t at odds…

“Poor design creates friction.” - Jared M. Spool If you’ve spent the time researching and developing an app idea which will solve a clearly defined problem for a target user group, this is a great start, but you’re only part-way there. You may have identified the most pressing problem facing app users, but if your User…

Is your company looking to outsource app development? It’s becoming more and more common that even larger, enterprise-level companies often want to outsource development, rather than keeping it in-house. They want to enjoy the efficiencies that outsourcing can provide, while allowing their internal teams to focus on other work. The question always is though, is outsourcing…

Have you considered promoting your new app before it’s actually ready to launch? Here’s the thing, if you wait until your app is launching, you’re already behind on getting the audience that your app could have been developing. The marketing process should begin while you are developing your app and be treated as an essential part…

Wouldn’t it be great if you could simply have a stellar idea for an app, develop it, then launch it to resounding success in the market? Unfortunately, the process for creating a successful app is almost never that simple. In fact, it shouldn’t be because a key part missing from the sequence above is validating your…

Whether you’re bootstrapping or creating an app with a generous budget, isn’t it a good idea to know that you’re building the right app in the first place? The term “MVP” (minimum viable product) comes from well-known bootstrap manual, The Lean Startup. It basically treats your app idea/ startup business as a scientific experiment, where you…

The enterprise app world tends to be a tough one to crack. For starters, it’s never easy to create an enterprise-grade product. They are inherently expensive and are required to meet exacting standards. Secondly, you need a very convincing story as to why any enterprise should now buy into your new app. Enterprises tend to be…

The truth is that changes are already happening around augmented reality for eCommerce, but it may not be as novel as you think. You may be surprised to know that the term was first coined by Professor Thomas P. Caudell, then a researcher at Boeing, in 1990. Many advancements have been accomplished since then; however, the…