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Once you’ve thought of an amazing app idea that will change the way business is conducted or the way that people live their everyday lives, putting together a go-to-market strategy can be overwhelming. Aside from market validation and funding, you need to set expectations around how long it will take to actually develop your app. This…

If you’re reading this article, you’re probably considering building a new app for your organization, or improving on what you already have in place. While there are certainly some amazing apps being created today, there are also a lot of apps that fall flat shortly after public launch. The apps that underwhelm seem to lack proper…

The following article was written by Ellie Cachette, and was originally hosted on Women 2.0.   Since leaving ConsumerBell I get approached weekly with offers to be the co-founder of the next great idea. One would think that after having been an entrepreneur I would be eager to help build the next great thing from the…

As more and more apps become available for smartphones and tablets, it will become harder for a new app to stand out. According to Nielsen, the average smartphone user has about 25-30 apps on their phone. In fact, studies show the number of apps used on a regular basis hovers around just nine, and app usage…

Most mobile app product managers understand that the product roadmap can be your best friend, or your worst enemy. But often, the failure of a product can be attributed to mistakes made during the product definition stage – before development even begins. When drafted the right way, the roadmap can help explain how you’ll achieve your…

It is not a mystery that if you are in the process of building an app you want to make it profitable, so you need a positive ROI. But it easier to say it than making it possible, so we got you the methods you need to bring a profit product to the table! We get…

Here at Koombea, we’ve been Agile for quite a long time now and we figured it would be nice to share with our peers how it helps organizations, teams, and products. In this article, I will be talking about the 5 main benefits of agile project management. Product Validation Agile development expedites the process of product…

You interact with consumer apps every day. Just think of Facebook, Uber, Netflix, Google Chrome, and all of your other favorite applications. These apps help consumers use the web in new ways. Sometimes they even bring technologies that were previously only geared towards advanced users to a mainstream audience. So, if you want to build your…