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People today are using their mobile devices to access information more than ever before. Accordingly, if your business is not accessible on mobile it will soon be surpassed by competitors. However, strategy is required for determining the best approach to enabling users to connect with your business on mobile. When it comes to creating and deploying…

An idea for the next great product can come about in many ways. Maybe you shape and groom your idea during and after hours of market research. Perhaps you have an epiphany out of thin air, and the idea just hits you out of the blue days or weeks after you or someone you know has…

Once you’ve thought of an amazing app idea that will change the way business is conducted or the way that people live their everyday lives, putting together a go-to-market strategy can be overwhelming. Aside from market validation and funding, you need to set expectations around how long it will take to actually develop your app. This…

If you’re reading this article, you’re probably considering building a new app for your organization, or improving on what you already have in place. While there are certainly some amazing apps being created today, there are also a lot of apps that fall flat shortly after public launch. The apps that underwhelm seem to lack proper…

The following article was written by Ellie Cachette, and was originally hosted on Women 2.0.   Since leaving ConsumerBell I get approached weekly with offers to be the co-founder of the next great idea. One would think that after having been an entrepreneur I would be eager to help build the next great thing from the…

As more and more apps become available for smartphones and tablets, it will become harder for a new app to stand out. According to Nielsen, the average smartphone user has about 25-30 apps on their phone. In fact, studies show the number of apps used on a regular basis hovers around just nine, and app usage…

Most mobile app product managers understand that the product roadmap can be your best friend or your worst enemy. However, we understand where things can go wrong, and we pay particular attention to the product definition stage. This is a crucial step that occurs before development even starts. When drafted the right way, the roadmap can…

It is not a mystery that if you are in the process of building an app you want to make it profitable, so you need a positive ROI. But it easier to say it than making it possible, so we got you the methods you need to bring a profit product to the table! We get…

Here at Koombea, we’ve been Agile for quite a long time now and we figured it would be nice to share with our peers how it helps organizations, teams, and products. In this article, I will be talking about the 5 main benefits of agile project management. Product Validation Agile development expedites the process of product…