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For many years, people have talked about the importance of naming and branding for products and businesses. Many believe that these concepts are simple, and that all you need to do is simply “design a logo“ and the rest will take care of itself – But naming your brand shouldn’t come that easily. Businesses that rush…

It’s common for people to use the term ‘information architecture’ to refer to the menus on a website. However, that isn’t the correct use of the term. While menus are certainly a part of information architecture, they are only one piece in a much larger puzzle. The Information Architecture Institute defines information architecture as: “The art…

There’s been a lot debate in the past about whether we’re entering an era where the web continues to lose importance as native mobile apps dominate the mobile web and general web landscape.   In 2011, a NYTimes article made the opposite case stating that the quickly evolving HTML5 standard would bring the web back to…

If you’re having an app developed for the first time for your business, it’s easy to get overwhelmed while trying to ensure that you get what you need. With a huge number of development options available, businesses interested in having an app developed tend to have plenty of questions, such as: How will I find qualified…

People today are using their mobile devices to access information more than ever before. Accordingly, if your business is not accessible on mobile it will soon be surpassed by competitors. However, strategy is required for determining the best approach to enabling users to connect with your business on mobile. When it comes to creating and deploying…

Once you’ve thought of an amazing app idea that will change the way business is conducted or the way that people live their everyday lives, putting together a go-to-market strategy can be overwhelming. Aside from market validation and funding, you need to set expectations around how long it will take to actually develop your app. This…

The following article is the first installment of a two-part series. Part two can be found here. Whether you’re an early stage startup or a Fortune 500 company, searching for and choosing the right app or software development partner can be a daunting task. With so many sources of information, and so many development firms claiming…