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Web DevelopmentOur Work with Jamar
Jamar is a visionary retail furniture store and they’ve been making families happy for 60 years with quality and comfortable furniture. More than just selling furniture, Jamar has built a financial component of their business model by offering credit and loans.
Even though in-store sales were good, Jamar wanted to adapt to consumer expectations and offer an online store. Jamar is a smart brand and they realized that there were crucial consumer trends that they needed to keep up with in order to stay current and successful.
Before Koombea Stepped In
In order to keep up with customer expectations, Jamar needed to implement an ecommerce option for consumers wanting to buy furniture online.
For a company of this size, it’s not an easy task to undergo digital transformation so they had to find the right partner and that’s how they discovered Koombea.
Before working with Koombea, Jamar had a static website where consumers could only download a PDF catalog.
Jamar was looking for a development partner who could do more than just create an ecommerce store in Shopify. They needed a true partner that would live in the tech culture to help them achieve a seamless integration of all their business’s core systems (pricing, inventory, payments and product info) with an ecommerce platform and make it scalable in the long term.
In 2018, Jamar partnered with Koombea to get started on this complex digital transformation process.
Major Implementations Koombea Made to Jamar’s Website
Jamar was looking for a development company that understood agile development and digital transformation and found Koombea to be the perfect fit.
Koombea established a product roadmap with project parameters and built an ecommerce store on Shopify Plus. For the UI, Koombea implemented a clean and sleek approach for Jamar’s site.
Message of Omnichannel Manager about Koombea
Commercial catalog
With their new online catalog, customers can view all of Jamar’s options on any device with detailed product descriptions and images.
Credit approval
Sales staff can immediately estimate how much credit a consumer is approved for and based on that, they can recommend products in their price range.
STEP integration
STEP is a centralized master data management product and translate product data like images, description, color, size, etc. It provides a centralized place to keep all the product related information.
Business Intelligence
With their new online catalog, customers can view all of Jamar’s options on any device with detailed product descriptions and images.
Smart search
Sales staff can immediately estimate how much credit a consumer is approved for and based on that, they can recommend products in their price range.
How Koombea Powered Jamar’s eCommerce Experience
Koombea helped Jamar set realistic expectations and guided them through the process of digital transformation to the development of their online store. Paternina stated: “One of the things I liked the most about working on this with Koombea was Koombea’s Team’s disposition to serve to the solution and not just to a contract.”
Koombea came in and completely designed a customized eCommerce experience tailored to Jamar’s specific needs. A few notable features include:
- A product cart
- Custom design
- An interactive check out experience
- Location segmentation
- Advanced search
- Wordpress integration with Shopify
- Customized ecommerce views
- Mobile responsiveness
The Consumer Experience was Transformed
Before Koombea created a highly functioning eCommerce experience, consumers had to select products from a catalog or shop at Jamar’s physical stores. With this digital transformation, consumers can now shop online.
It was crucial for Jamar’s technology to be able to know where a customer is located because the price point of their products changes by region. It needed to be clear to the website users that prices are based on location so they knew what cost to expect.
Koombea really enhanced Jamar’s check out functionality. Users are able to select when and where their product gets delivered before they pay. Jamar’s site also estimates how much time it will take before the product is delivered so that consumers know what to expect.
What’s Next for Jamar?
Jamar is going to keep innovating with Koombea because they said “Koombea is a company that has a whole infrastructure thought not just to encompass new technologies but also for it’s team to be always updated.”
Now that Jamar has a responsive web shopping experience that meets the expectations of the modern-day-consumer, they plan on further transformations as well. These additions include an enhanced user portal, order history, account status, open orders, claim warranty, and a native mobile app.
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