Ebay

Bringing the place that the world goes to shop, sell, and give, to mobile

Category
eCommerce
Devices
Mobile
Expertise
UX Design

Meet
eBay

eBay connects millions of buyers and sellers around the world, empowering people and creating economic opportunity for all. eBay’s goal to replicate their success in online auction e-commerce in classified selling led to a collaboration with Koombea’s mobile design expertise.

 

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A mobile approach

Globally, users are familiar with the platform’s disruptive impact on e-commerce, revolutionizing the way consumers win at online shopping.

In addition to eBay’s well known auction format, the enterprise has diversified its portfolio over the years to include parallel purchase pathways, including bringing traditional classified listings online.

When Koombea collaborated with eBay, the platform’s Latin American classifieds business was in a rapid growth stage. In fact, it grew so rapidly, the platform’s mobile experience struggled to keep pace.

With Koombea’s help, eBay brought their approach to classified ads to users on a variety of screens and devices, by embracing a thoroughly optimized and tested approach to mobile device user experience design. eBay’s technology stack did not allow for a fully responsive experience, so Koombea had to develop a native mobile approach.

Driven by results

The results were fantastic. Conversions increased markedly and the quantity of postings increased, thanks to a simplified process. As eBay’s investment in the Latin American classified market increased, Koombea was charged with developing the branding needed to position the rapidly growing offering.

In time, the UX thinking and branding from Koombea’s mobile design was reverse engineered back into the desktop experience as well, further optimizing across screens and experiences.

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