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8 minutes read

Why is Digital Transformation so Important?

by Robert Kazmi
8 minutes read

You might be wondering why digital transformation is important for your business. If 2020 taught us anything, it is that disruptions to business operations and the workforce can happen rapidly, seemingly overnight. Getting ready for digital transformation is not a luxury we will always have, as the COVID-19 pandemic illustrated. Digital transformation has the potential to optimize business operations and drive growth in new and existing markets

Before you begin implementing a digital transformation of your business operations, you need to clearly define your business goals, customer expectations, and your business strategy for transitioning to new digital processes. It also doesn’t hurt to learn more about digital transformation trends being implemented by business leaders around the world. When we talk about business transformation to digital processes, understand that one size does not fit all. Each business has unique needs and faces unique challenges. Your digital transformation strategy needs to be tailored to fit your business. 

Bearing that in mind, let’s explore digital transformation in more detail and see how it can be a real positive force for growth and productivity improvements in your business operations. 

What is Digital Transformation?

Digital transformation is the term used to describe the integration of technology in all facets of business operations to fundamentally change the way a business functions. Digital transformation is different from digitization or digitalization. Digitization refers to the conversion of physical or analog data to digital data. Digitalization refers to the utilization of digital information and data analytics to simplify business operations. 

Digital transformation may entail digitization and digitalization, but it is much more focused on business transformation. A digital transformation strategy analyzes all internal and external processes and seeks to integrate technology at every level in order to drive growth, increase profit, and better meet customer expectations.

The impact of digital technology on modern business operations cannot be overstated. Technology is no longer a choice but a business strategy that today’s business leaders need to harness in order to remain competitive.

What are the Benefits of Digital Transformation?

The specifics of a business transformation strategy will look different for every organization. However, the first driving force for many business leaders in considering digital transformation is cost. Driving workforce efficiency and lowering operational costs are strong motivators for business leaders when adopting digital transformation. The benefits of digital transformation include:

  • Improved customer experience
  • Expanded agility 
  • Increased productivity 
  • Stronger profits 
  • Better resource management 
  • More data
  • Cultivation of a digital culture 

The digital transformation strategy employed by your organization will need to be tailor-made to fit your business operations and satisfy your customers. Still, many of the benefits of digital transformation remain regardless of the shape your specific digital transformation strategy takes. 

Improved Customer Experience

Customer experience is one of the most important facets of modern business. In today’s modern business landscape, customer expectations have never been higher. Thanks in large part to digital transformation and advancements in consumer technology, customers expect to have a huge selection of choices, low prices, and quick delivery. 

If you want to remain competitive in the marketplace, you need to not only deliver a seamless digital experience for your customers but also deliver on service and savings too. The digital transformation of your business can help you increase productivity, drive efficiencies, and meet the increasingly stiff expectations that modern consumers bring to their transactions. 

In an ever-competitive modern marketplace, customer experience is one of the few areas that brands and organizations can use to differentiate themselves from their competitors and drive sustainable growth. Digital transformation could be the key strategy to meeting your long-term business goals. 

Expanded Agility 

HiTech and software development companies are already familiar with the agility that digital transformation provides their business operations. The digital transformation of your business operations can decrease the amount of time it takes you to bring a new product to market. Productivity improvements combined with a continuous improvement business strategy will help your business leverage digital transformation tenets to innovate, adapt, and implement improvements to your products and services with more agility. 

Modern consumers have high expectations. Your products and services need to be able to meet the ever-evolving needs of your customers in order to meet customer expectations and remain competitive in a fast-paced marketplace environment. Agility is one of the main considerations organizations look at when choosing a digital transformation strategy. 

Increased Productivity

Productivity improvements are always a welcome addition to any organization or business. IT leaders will tell you that the right combination of tech tools can be leveraged to make improvements to the daily workflow and streamline business operations. Workforce productivity improvements help drive agility, which in turn improves the customer experience. Every facet of your business operations relies on one another in order to function at the highest level possible.

Digital transformation can help businesses automate manual tasks to free up employee time and allow them to focus their time and energy on high-value projects. Data integration throughout your organization can also help drive productivity improvements by providing business leaders and employees with critical information and data analytics about business operations and where bottlenecks occur in the process. 

When employees are working more efficiently, they have more energy and time to help drive innovation and improve the customer experience. 

Stronger Profits

A digital transformation can help increase your organization’s profits. If you are able to successfully use digital technology to improve the customer experience, expand agility, and improve productivity, you will almost certainly see an increase in your profit margins too. More efficient business operations and increased profits almost always go hand-in-hand. Digital business transformation won’t automatically complete all of your business goals, but it will help you reach them with greater speed and efficiency. This, in turn, will likely lead to an increase in profit. 

Better Resource Management

Resource management is a crucial aspect of workflow productivity. Many organizations have a multitude of software tools and databases that they use on a regular basis. Digital business transformation can help bring all of these disparate resources together in one place. It is hard to provide a consistent experience for your employees and managers when you use a lot of different software tools. It can also be hard to compile all of the data from your different software tools and databases and gain valuable insights into employee productivity and customer interactions. 

Digital transformation can help your organization integrate all of your databases, software, and applications in one central location to increase business intelligence and productivity. It is important to remember that digital transformation is not just another tool in your current business operations. Digital transformation strategies encompass your entire business. The end goal is to drive innovations and efficiencies across your organization in a holistic manner. 

More Data

In today’s modern business landscape, data is king. Almost every aspect of your business relies on data analytics to make quality decisions in the pursuit of accomplishing business goals, driving growth, and optimizing the customer journey. Digital transformation not only allows your business to gather more information but also allows your business leaders and employees to see and implement the valuable data into your organization’s business intelligence systems. 

Each component of your business can view relevant data related to their unit across the entire ecosystem of your customer touchpoints. Combined with Machine Learning tools, organizations can use digital transformation to get a complete overview and understanding of their:

  • Business operations
  • Customer journey
  • Finances
  • Production efforts 
  • And more

Many businesses are adept at collecting large amounts of data. The problem many organizations face is determining which data is valuable to aid in decision-making. Digital transformation with the help of Machine Learning tools can help organizations find the data with the most value to their business operations and customer experience efforts. 

Cultivation of a Digital Culture

One of the unique benefits of digital transformation is that it encourages and fosters an environment of digital innovation in your organization. Employees who are given access to powerful technology tools suited to their job environments will be more collaborative and learn more about the technology that they are using. Employee upskilling is only a benefit to the culture of your company. The world will only continue to embrace technology advancements more and more. Therefore, it is important to take advantage of digital transformation and get your workforce comfortable with innovation, adaptation, and the latest technology advancements. 

Final Thoughts on Digital Transformation

Digital transformation can seem daunting. That is understandable. After all, the whole concept of digital transformation is reassessing your entire business operation and seeking to change every aspect of your business from the bottom to the top. Change can be a difficult thing to implement in a business, but the benefits of digital transformation are numerous. Eventually, the tenets of digital transformation will be business standards. Now is the time to innovate and adapt to the shifting technological landscape of the modern business world.

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