It is not exaggerating to say that technology plays a significant role in our lives more in these modern days. The arena of commerce turning into eCommerce is an important milestone, and the usage of Mcommerce is progressing. There are many businesses that are turning their websites to mobile commerce by creating mobile apps. Having a mobile app for your business not only keeps your users convenient, but it also makes the latest technology available to your end-users. If you don’t adopt the latest technological advancements, there is a chance of losing your potential customers.
According to Statista, the revenue earned from Mcommerce will surpass 345 billion dollars in 2021. Developing an eCommerce application from scratch is an expensive deal for some small businesses with online stores. Another mobile eCommerce best practice is to use their already existing eCommerce stores. This lowers the overall cost of development and additionally, eCommerce apps built from full-fledged eCommerce websites are easy to market.
Deriving a mobile app from an eCommerce website
A consistent approach makes sure that the final app is ready with very less or no bugs during the final release. In this scenario, both the eCommerce site and mobile apps will have a single database. What is going to change is the way the information is presented.
Identifying the platform
From a broad range of eCommerce platforms such as Magento to WooCommerce, there are a lot of platforms to create your mobile app shopping cart. To create an eCommerce app from an eCommerce website, the significant part is to identify the platform. The choice of platform is extremely important as it decides the overall effectiveness of the mobile app. For instance, the whole thing would be a lot easier in one platform compared to another, depending on the functionalities you need.
The Appeal and feel matters
Trying a new look for a website is good, but it is not advisable while developing a mobile app from an existing eCommerce site. As you are utilizing an already existing website your end users are familiar with, keep the look similar across the ecosystem of eCommerce sites and mobile apps. When it comes to branding, building a consistent appeal and feel is significant. The trademark design and display of the eCommerce website must be the same or at least similar to build trust among your users.
API development and integration
One of the significant factors that help in making the product more reachable to users is the perfect integration of the API and the application view. In eCommerce website development, all the essential components, the platform, database, the server, and front-end belongs to a single system and this communicates and exchanges data quite effortlessly. As all the components are controlled by the same party, there will be no security risk as well. However, in mobile apps, as no closed connection exists between these components and database, the data exchanges take place via an application programming interface or API.
To create a mobile shopping cart from an eCommerce website where both shares the same database, the developers have to create several APIs. For the application to function efficiently, the perfect integration of APIs is essential. Robust API development and integration makes both the server and user devices more secure.
Testing is an important part of any mobile app after the development phase. A mobile app shopping cart is tested on different test cases. The quality team makes sure that the application is compatible with client requirements and the standard quality parameters. There is also a manual testing process where the app is tested to find out any bugs if found. The quality analysis will be done from both a technical point of view and user view.
Once the public testing is done, the mobile commerce application is published to popular stores like Apple Store or Google Play store for distribution.
Must-have features for an ideal mobile app
Mobile apps offer many benefits to an eCommerce website, and that is why businesses are shifting to mobile commerce. There are some features that are essential for a minimal viable product and are as follows.
To avail the features and functionalities of the applications, the users must authorize themselves. Each user authorization is performed by direct interaction with the client-server API. Whereas social logins use other different protocols for authorization.
Settings and Push notification
Technicalities like client-server API help in making the settings convenient. Almost every platform offers push notification system. For iOS, we have Apple push notification (APN) and for Android, there is a Google cloud messaging (GCM).
Catalog with categories
Presenting the products in a neat and appealing manner to users is one of the mobile eCommerce best practices. All the products in the database must be displayed in a way they contain detailed descriptions along with a clear picture of the product. Keep in mind that the customer is purchasing the product virtually, so product pictures and product descriptions are the only things they can rely upon. In addition, each product listing on an app will have a unique ID that differentiates them.
Choosing the right method of payment for your mobile shopping cart is a critical step in achieving profitability. It is recommended to offer different payment methods, but different payment carriers charge different fees. Make sure you choose reputed payment gateways like stripe which supports a wide range of payment types including Apple pay and Google pay. PayPal also supports common credit card types like AMEX, Visa, Discover, etc.
Tracking shipment is yet another desirable feature that is mandatory for most mobile apps. Most eCommerce applications come with an option to cancel the order before shipment. SMS notifies customers when the package is shipped, in transit and when delivered.
Great customer support through calls, emails or chat is a critical part of running an eCommerce website. Most of the famous eCommerce websites gives their customers a call-back after the purchase from their customer care team.
The rapid pace at which Mcommerce is growing is amazing with more customers preferring to shop from their mobile devices. Mcommerce is growing and this relates to the marketing strategies businesses are investing in with almost 75% of eCommerce sites having mobile apps. However, there are a lot of eCommerce and business that have a well-established eCommerce website but doesn’t have a mobile app. With changing market dynamics, more businesses are coming forward to improve their present business scope with a mobile application. Within a few years, almost all eCommerce businesses will have mobile apps with better functionalities.
Interested in Koombea helping you develop a retail app? Check out some of our work and feel free to reach out for a free consultation!
Author Bio: Jessica Bruce is a professional blogger, guest writer, Influencer & an eCommerce expert. Currently associated with ShopyGen as a content marketing strategist. She also reports on the latest happenings and trends associated with the eCommerce industry.
Follow her on Twitter @Jessicabruc (https://twitter.com/Jessicabruc)